Responsibilities
Kforce has a client that is seeking a Digital Marketing Analyst in Orlando, FL. Summary: The Analyst, Paid Media will be responsible for developing, launching, optimizing, and analyzing paid media marketing initiatives. This person will lead all facets of paid media efforts and campaigns via various marketing channels including SEM/PPC, OLV, Programmatic Display, Native, Paid Social, CTV, DOOH, and more. This role will be responsible for creative development of assets in partnership with our design team and will be responsible for developing and implementing ad copy. Finally, in partnership with our digital analytics team and digital strategy team, they will review and report out results and recommendations to optimize future paid media performance. Responsibilities: How You Will Shine:
- Be paid media channel lead, working in paid media channels/tactics regularly (Google/Microsoft Ads, Meta, Google Analytics, etc.), providing optimization recommendations and reporting with agency partner
- Execute paid media initiatives optimizing spend and providing insights for continuous improvements
- Work closely with the analytics team to continually improve paid media efforts
- Define critical KPIs and test and refine paid media efforts to continually optimize results
- Lead A/B testing ideas and opportunities within paid channels
- Present new/existing digital media channel testing opportunities to help exceed business goals
- Communicate key insights and findings to leadership
- Create strong cross functional relationships with peers in other business units to foster shared work learning and leverage leading practices
- Contribute to dashboards and reports that are updated regularly; Report on campaigns and constantly review metrics to determine what is working and what can be improved
- Work collaboratively with the analytics team on media performance and optimization establishing the most effective targeting and personalization strategies
Requirements
- Bachelor's degree from a 4-year college, preferred
- Experience in digital marketing and paid media, using various channels/tactics and analytic platforms (Google Ads, Microsoft Ads, OLV, Programmatic, Google Analytics, etc.)
- Experience with technical in-platform terms and metrics to help gauge channel performance
- Experience analyzing, reporting, and presenting digital analytics
- Experience developing UTMs for tracking campaign performance
- Experience developing marketing plans (budget, media mix, testing new channels, etc.)
- Self-motivated and able to achieve goals with minimal supervision
- Excellent ability to manage relationships with internal and external partners
- Excellent oral and written communication skills
- Excellent presentation skills - comfortable presenting to groups and leadership
- Agency experience a plus
- Knowledge in the travel industry a plus
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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