This freelance opportunity is ideal for a marketing professional or small team with a passion for building and managing comprehensive marketing and automation systems. The role centers on developing the brand presence and driving bookings for a portfolio of vacation villas. You will oversee the full marketing lifecycle, from strategy and content creation to technical implementation and ongoing optimization. The position requires a blend of creative and analytical skills, with a focus on delivering measurable results in the real estate or hospitality sector.
Deliverables
- Develop and execute a holistic marketing strategy tailored to vacation villa rentals
- Create and manage engaging content across photo, video, and short-form media for social channels
- Oversee regular social media management, including scheduling, posting, and community engagement
- Set up, monitor, and optimize paid advertising campaigns (Meta Ads, Google Ads) to generate leads and bookings
- Build and maintain a conversion-focused website or landing pages
- Integrate CRM, email marketing, and ad platforms for seamless data flow and campaign management
- Design and implement automated workflows for lead capture, follow-up, and performance tracking
- Provide ongoing analysis and reporting on campaign effectiveness and ROI
Requirements
- Proven experience in digital marketing, social media management, and marketing automation
- Strong portfolio demonstrating successful campaigns in real estate, hospitality, or similar sectors
- Proficiency with Meta Ads, Google Analytics, n8n, openclaw, Zapier, and Make
- Ability to develop and execute branding and positioning strategies
- Skilled in content creation (photo, video, short-form media) and copywriting
- Experience building and optimizing websites or landing pages for conversions
- Familiarity with CRM integration and email marketing automation
- Analytical mindset with the ability to interpret data and optimize campaigns accordingly
- Excellent communication, project management, and organizational skills
- Self-motivated, proactive, and able to take ownership of projects
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