Title: Freelance Social Copywriter
Industry: Marketing / Advertising
Location: Addison, TX
Duration: 10/12/27
Responsibilities
- Develop original social-first ideas and write copy for global organic and paid social media, including content designed for use by the sales force.
- Partner closely with Social Art Directors and Video Art Directors to concept and execute social content that is culturally relevant, platform-appropriate and aligned to global strategy.
- Translate global brand strategy, campaign objectives and product stories into clear, compelling social narratives and executions.
- Write a wide range of social deliverables, including captions, headlines, hooks, CTAs, overlays, scripts and short-form storytelling.
- Ensure copy aligns with global brand voice and messaging frameworks.
Requirements
- Strong command of English grammar and social-first writing, with the ability to adapt tone and messaging for different products, initiatives, platforms and audiences.
- Demonstrated understanding of global social platforms, trends, formats and best practices.
- Ability to determine the most effective language to drive engagement and action across social channels and markets.
- Conceptual thinker with the ability to ideate in close partnership with visual creatives.
- Organized, detail-oriented and able to adapt quickly to new tools, processes and priorities.
Skills
- social media
- copywriting
- brand strategy
- creative concepts
- engagement
- storytelling
- social culture
- cross-functional collaboration
- presentation skills
- global trends
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
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