About Nikki Smith Designs
At Nikki Smith Designs, we create modern, waterproof, and tarnish-resistant jewelry designed for the everyday. We believe that high quality style should be effortless and accessible. As a rapidly growing brand with a thriving wholesale business and expanding retail footprint, we are looking for a creative powerhouse to own our digital voice and turn our community into brand advocates.
The Role
Location: Dallas, TX (In-Person/Hybrid)
Schedule: 20–30 Hours/Week (Flexible)
Growth Path: Potential for Full-Time based on performance and brand expansion.
We are looking for a Social Media & Content Manager who lives and breathes digital storytelling. You aren't just posting pictures; you are building an aesthetic universe. You will be responsible for the end-to-end execution of our social strategy from conceptualizing high performing TikToks and Reels to managing our community and collaborating with influencers.
What You’ll Do Day-to-Day
- Content Creation: Script, shoot, and edit high quality short form video content (Reels/TikToks) that highlights our "waterproof & everyday" brand promise.
- Strategy & Planning: Own the social media calendar across Instagram, TikTok, Pinterest, and LinkedIn, ensuring a consistent and elevated brand voice.
- Community Engagement: Manage daily interactions, respond to DMs/comments, and foster a genuine connection with our Nikki Smith community.
- Influencer & Partnerships: Identify and outreach to influencers and brand partners that align with our aesthetic to drive brand awareness and pipeline.
- Trend Spotting: Stay ahead of social trends, audio, and platform updates, pivoting quickly to keep the brand relevant and "top of mind."
- Analytics: Track and report on key performance metrics (engagement, reach, conversion), using data to optimize future content and campaigns.
- On-Site Coverage: Capture "behind-the-scenes" content at retail launches, trade shows, and in studio production days.
What We’re Looking For
- 2–4 Years of Experience in social media management or content creation, preferably in jewelry, fashion, or a high growth consumer brand.
- A "Design-First" Mindset: You have a keen eye for layout, lighting, and styling jewelry. You know what makes a grid look cohesive and premium.
- The Start-Up Mentality: You are a self starter who doesn't wait for a task list. You see a content opportunity and you grab your camera.
- Data Driven: You love a viral moment, but you care more about what the data says regarding long term growth and customer retention.
- Adaptability: You thrive in a fast paced environment and can shift from strategic planning to hands-on execution in a heartbeat.
- Email & SMS Strategy: Experience with Klaviyo is a major plus. We’re looking for someone who can help us bridge the gap between social engagement and inbox conversions through well designed, strategic email flows.
