Position Overview
As our Senior SEO Specialist / Content Writer, you will serve as the strategic lead for our organic search efforts. Beyond writing long-form, authoritative content, you will architect overarching SEO strategies, conduct deep keyword research, and execute on-page optimizations. You will be responsible for structuring content using advanced header hierarchies (H1–H5), optimizing metadata, and ensuring all digital assets perform at the highest level across search engines.
This role requires a deep command of Google's evolving algorithms, advanced proficiency with WordPress and Yoast SEO, and the ability to collaborate closely with internal teams to align content with broader high-budget, performance-driven campaigns.
About Us
Legal Leads Group, Inc. is a high-performance digital marketing agency specializing in advanced SEO, content strategy, and web development for law firms, medical practices, and e-commerce brands. We are seeking a highly experienced Senior SEO Specialist / Content Writer to join our in-house team in Westlake Village, CA.
In this role, you will be a critical player in building high-performing, conversion-driven legal content that ranks competitively in search engines and aligns seamlessly with our in-house Google Ads team. You will develop SEO-optimized web pages, pillar content, and site architecture that drive measurable growth, revenue, and market leadership for our clients.
Key Responsibilities
- Strategic Content Creation: Write, edit, and optimize high-converting parent/child pages and long-form authoritative content for competitive legal verticals (e.g., personal injury, employment law).
- Advanced On-Page SEO: Execute comprehensive on-page SEO strategies, including deep keyword research, advanced internal linking structures, and metadata optimization (title tags, meta descriptions, key phrases).
- Content Structuring: Structure content using advanced header hierarchies (H1–H5) to maximize both SEO value and readability.
- Platform Management: Implement and format content directly into WordPress (classic editor) using Yoast SEO. Continuously optimize existing content to improve rankings and conversion rates.
- Performance Tracking: Monitor, analyze, and report on organic performance using Google Analytics and Google Search Console.
- Cross-Functional Collaboration: Work closely with the internal Google Ads, design, and web development teams to ensure content strategy aligns with overall campaign goals.
- Quality Assurance: Maintain a strong command of grammar, clarity, and persuasive writing while adhering to structured content systems and E-E-A-T principles.
Qualifications & Requirements
Experience
3–5+ years of dedicated SEO and technical content writing experience, preferably in legal or medical verticals
Technical Skills
Strong hands-on experience with WordPress (classic editor) and Yoast SEO; deep understanding of on-page SEO and content structure for ranking
Writing Excellence
Ability to write long-form, authoritative, conversion-focused content; strong command of grammar, clarity, and persuasive writing
Tool Proficiency
Google Analytics, Google Search Console; Ahrefs or Semrush highly preferred
Process Orientation
Ability to follow structured content systems and execute strategies efficiently in a fast-paced environment
Mandatory Requirements
- Must work fully on-site at our Westlake Village, CA office (Monday – Friday, 8:00 AM – 5:00 PM).
- Must be eligible to work in the U.S. and pass a comprehensive background check.
- Cannot be self-employed, freelance, or manage personal SEO clients while employed at Legal Leads Group.
What Makes This Role Unique
- High-Impact Work: Work directly on high-budget, performance-driven campaigns with a direct, measurable impact on rankings, leads, and revenue.
- Team Integration: Be a pivotal part of a fast-growing, collaborative SEO team working alongside Google Ads specialists.
- Skill Advancement: Opportunity to refine advanced SEO strategies beyond basic content writing and take full ownership of high-stakes organic growth.
What We Offer
- Competitive Compensation: Depends on Experience, commensurate with senior-level experience, plus performance-based bonuses.
- Comprehensive Benefits: Full health coverage, Paid Time Off (PTO), and standard benefits.
- Professional Growth: Career advancement opportunities within a rapidly expanding, high-performance agency.
- Work Environment: A supportive, collaborative, and results-driven in-office culture.
How to Apply
Please submit your resume, a cover letter detailing your specific approach to competitive legal SEO, and a portfolio or writing samples highlighting your most successful ranking and conversion achievements.
Legal Leads Group, Inc. is an Equal Opportunity Employer.
Pay: $70,000.00 - $120,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
