Starting 5IVE Productions, LLC
Social Media Marketing Specialist
Part-Time • Flex (Remote/In-Office) • DFW Area
About Starting 5IVE Productions
Starting 5ive Productions ("S5" or "The 5ive") began as a passion project in 2022 when founders Colten and Kyler Gayle created a career highlight video for their brother. After receiving recognition for their work, S5 officially launched as a business in 2024 with the backing of serial entrepreneur Jesse Hejny. Currently based in Aledo, TX, we've since evolved into a full-service video production company, specializing in custom video production for sports, weddings, corporate, events, podcasts, and more. Our mission on each and every project is to capture and create compelling visual stories that bring communities together.
We're turning our business from a production house into a full-service content partner that doesn't just create exceptional content, but helps clients deploy it strategically to build lasting brands. To that end, we're seeking a driven, creative, and data-savvy Social Media & Content Marketing Manager to be the vanguard of this change. As this is a contract position, pay for this position will depend on your experience and efficacy.
Role Overview
This is a flex position, meaning you'll primarily work remotely with regular in-person check-ins. You'll work directly with the owners to build our content ecosystem from the inside out. This includes, but is not limited to: organizing our content library, developing our social media presence, researching KPIs for our social media analytics, and eventually helping us offer the same content strategy service to our clients.
This role is equal parts creative, analytical, and operational. If you love storytelling, strategy, and systems, this is your seat.
Key Responsibilities
- On your own: audit, organize, and centralize all S5 content across SSDs, DropBox, Google Drive, and NAS storage into a clean, accessible library
- With an owner: develop and execute a content deployment strategy aligned with S5’s rebrand; this includes setting up sub-account pages (e.g. @thes5ivesports, @thes5ivebusiness, @thes5iveweddings)
- On your own: create respective, yet connected content calendars across Instagram, TikTok, Facebook, YouTube, X, and LinkedIn
- On your own: track performance across all platforms and report on KPIs
- With an owner: build and maintain a real-time analytics dashboard consolidating data across all platforms
- With an owner: create and document SOPs and a content management playbook to support future team scaling
- With our creative team: repurpose existing content via the content management playbook to maximize the value of every shred of content produced thereafter
- With an owner: develop and launch a new social media marketing brochure
- With an owner: leverage performance data with sales data for lead generation and client strategy
- With an owner: implement a monthly check-in cadence (internal and client-facing) to review what's working and optimize accordingly
90-Day Success Milestones:
Days 1–30: Content Audit & Organization
- All S5 content from the past 2+ years located, catalogued, and organized across local storage, Shade.inc, Google Drive, and NAS
- Content repurposing system integrated into post-production workflow
- KPI dashboard live and pulling data from all active platforms
- Initial SOPs drafted for content storage and file management
Days 31–60: Strategy & Deployment
- Sub-account architecture launched across relevant platforms
- 30-day rolling content calendar live and publishing consistently
- Baseline engagement metrics established; initial growth targets set per vertical
- Content performance reporting system in place with monthly rhythm
Days 61–90: Brand Launch & Client-Facing Systems
- New marketing brochure live
- Internal/client-facing content strategy playbook drafted
- First monthly strategy review conducted internally and with at least one key client
- Lead gen pipeline informed by content performance data
Ideal Candidate
- 1+ years of experience managing social media accounts with measurable, documented growth
- Strong organizational habits and comfort working across platforms/softwares like Asana, Google Drive, Shade, Frame.io, and/or Notion
- Proficiency in social media analytics tools; familiarity with cross-platform consolidation tools/softwares
- Comfortable in a fast-paced startup environment where processes are built from scratch, not inherited
- Passion for sports, storytelling, and brand building
- Bonus: experience with automation tools (e.g. Zapier, Manus) and/or content management platforms
- Bonus: familiarity with videography workflows and post-production file management
- Bonus: clear personal, professional, and financial goals; we want to align your goals within the business’ goals
This position will be evaluated every 30 days using objective metrics. We believe in data-driven management: numbers lead, feelings follow. You'll have crystal clarity on exactly what success in this position looks like from day one, and we'll revisit and refine those targets together as the business and brand evolve.
For questions, DM Jacob Shelton on LinkedIn or email jacob@thes5ive.com
- Find us on all platforms: @thes5ive
