Starting 5IVE Productions, LLC

Social Media Marketing Specialist

Part-Time • Flex (Remote/In-Office) • DFW Area

About Starting 5IVE Productions

Starting 5ive Productions ("S5" or "The 5ive") began as a passion project in 2022 when founders Colten and Kyler Gayle created a career highlight video for their brother. After receiving recognition for their work, S5 officially launched as a business in 2024 with the backing of serial entrepreneur Jesse Hejny. Currently based in Aledo, TX, we've since evolved into a full-service video production company, specializing in custom video production for sports, weddings, corporate, events, podcasts, and more. Our mission on each and every project is to capture and create compelling visual stories that bring communities together.

We're turning our business from a production house into a full-service content partner that doesn't just create exceptional content, but helps clients deploy it strategically to build lasting brands. To that end, we're seeking a driven, creative, and data-savvy Social Media & Content Marketing Manager to be the vanguard of this change. As this is a contract position, pay for this position will depend on your experience and efficacy.

Role Overview

This is a flex position, meaning you'll primarily work remotely with regular in-person check-ins. You'll work directly with the owners to build our content ecosystem from the inside out. This includes, but is not limited to: organizing our content library, developing our social media presence, researching KPIs for our social media analytics, and eventually helping us offer the same content strategy service to our clients.

This role is equal parts creative, analytical, and operational. If you love storytelling, strategy, and systems, this is your seat.

Key Responsibilities

On your own: audit, organize, and centralize all S5 content across SSDs, DropBox, Google Drive, and NAS storage into a clean, accessible library
With an owner: develop and execute a content deployment strategy aligned with S5’s rebrand; this includes setting up sub-account pages (e.g. @thes5ivesports, @thes5ivebusiness, @thes5iveweddings)
On your own: create respective, yet connected content calendars across Instagram, TikTok, Facebook, YouTube, X, and LinkedIn
On your own: track performance across all platforms and report on KPIs
With an owner: build and maintain a real-time analytics dashboard consolidating data across all platforms
With an owner: create and document SOPs and a content management playbook to support future team scaling
With our creative team: repurpose existing content via the content management playbook to maximize the value of every shred of content produced thereafter
With an owner: develop and launch a new social media marketing brochure
With an owner: leverage performance data with sales data for lead generation and client strategy
With an owner: implement a monthly check-in cadence (internal and client-facing) to review what's working and optimize accordingly

90-Day Success Milestones:

Days 1–30: Content Audit & Organization

All S5 content from the past 2+ years located, catalogued, and organized across local storage, Shade.inc, Google Drive, and NAS
Content repurposing system integrated into post-production workflow
KPI dashboard live and pulling data from all active platforms
Initial SOPs drafted for content storage and file management

Days 31–60: Strategy & Deployment

Sub-account architecture launched across relevant platforms
30-day rolling content calendar live and publishing consistently
Baseline engagement metrics established; initial growth targets set per vertical
Content performance reporting system in place with monthly rhythm

Days 61–90: Brand Launch & Client-Facing Systems

New marketing brochure live
Internal/client-facing content strategy playbook drafted
First monthly strategy review conducted internally and with at least one key client
Lead gen pipeline informed by content performance data

Ideal Candidate

1+ years of experience managing social media accounts with measurable, documented growth
Strong organizational habits and comfort working across platforms/softwares like Asana, Google Drive, Shade, Frame.io, and/or Notion
Proficiency in social media analytics tools; familiarity with cross-platform consolidation tools/softwares
Comfortable in a fast-paced startup environment where processes are built from scratch, not inherited
Passion for sports, storytelling, and brand building
Bonus: experience with automation tools (e.g. Zapier, Manus) and/or content management platforms
Bonus: familiarity with videography workflows and post-production file management
Bonus: clear personal, professional, and financial goals; we want to align your goals within the business’ goals

This position will be evaluated every 30 days using objective metrics. We believe in data-driven management: numbers lead, feelings follow. You'll have crystal clarity on exactly what success in this position looks like from day one, and we'll revisit and refine those targets together as the business and brand evolve.

For questions, DM Jacob Shelton on LinkedIn or email jacob@thes5ive.com

Find us on all platforms: @thes5ive

Starting 5ive Productions

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Social Media Marketing Specialist