Company Description
Made Institute is Philadelphia’s leading independent fashion design and sewing school, passionate about making high-quality fashion education accessible and affordable. We offer a supportive community where aspiring designers can develop skills, create their own fashion lines, and connect with Philadelphia's growing fashion industry. Our offerings include tailored online and studio classes, product development resources, co-working memberships, and small-batch manufacturing connections. Through small-sized classes, hands-on instruction, and personalized mentorship, we empower designers of all levels to achieve their goals.
Role Description
This is a part-time, on-site role for a Social Media Manager located in Philadelphia, PA. The Social Media Manager will oversee daily social media activities, including developing and implementing content strategies, creating engaging posts, optimizing social media performance, and managing the institute’s online presence. The role involves collaborating with the team to ensure cohesive branding and communication while driving engagement and growing social media reach.
Qualifications
- Proficiency in Social Media Marketing and Social Media Optimization (SMO) strategies
- Strong Communication and Writing skills for crafting engaging and clear content
- Experience in developing and executing effective Content Strategies
- Ability to analyze social media metrics and adjust campaigns accordingly
- Familiarity with scheduling tools and emerging social media trends
- Strong organizational skills and ability to work in an on-site environment
- Strong photography/videography skills for content creation
- Experience with video and photo editing
- Bachelor’s degree in Marketing, Communications, or a related field is preferred
- Experience in the fashion or creative industries is a plus
