Job Title: Marketing Analytics - Paid media, Adobe Analytics, SQL, Tableau
Location: New York city, NY (Onsite – Hybrid 3 days in a week) – locals prefer
Employment Type: Contract
About Smart IT Frame:
At Smart IT Frame, we connect top talent with leading organizations across the USA. With over a decade of staffing excellence, we specialize in IT, healthcare, and professional roles, empowering both clients and candidates to grow together.
Required qualifications, capabilities, and skills:
- 5+ years’ experience with Adobe Analytics (workspace analysis, segments, calculated metrics, API integrations), SQL for data extraction and analysis, and dashboard creation using Tableau or similar visualization tools.
- Familiarity with marketing analytics platforms such as ThoughtSpot, web debugging tools, and data engineering concepts (ETL, data quality management).
- Demonstrated ability to analyze digital marketing campaigns across paid social, programmatic, search, display, and email channels.
- Skilled in user journey mapping, conversion optimization, and website A/B testing.
- Proficient with key marketing metrics (CTR, CPL, CPC, CPM, ROAS, engagement, bounce rate, time on site) and marketing technology stacks (tag management, attribution tools, CDPs).
- Expert at translating complex data into clear, actionable insights for executive audiences.
Mandatory Skills: Paid Media - Facebook, Paid Media - Instagram, Paid Media - LinkedIN, Paid Media - Twitter
Experience Level: 8 to 12 years
