Freelance Social Media & Paid Digital Ads Manager

Reya • Contract • United States • $26 - $28 / hour • 2d ago

10REYA

Freelance Social Media & Paid Digital Ads Manager

Role Overview

You will be responsible for developing and executing both organic social media content and paid digital advertising campaigns across platforms including: Facebook, Instagram, LinkedIn, Google Ads. While you’ll create some content from scratch, you’ll also efficiently adapt templates and pre-existing assets as needed. You will schedule posts, launch ads, track performance, modify campaigns, and report insights to help us refine strategy and reach growth goals.

Key Responsibilities:

Content Planning & Scheduling

Build a 3–6 month social media calendar (paid + organic) for all brands.
Schedule posts that align with strategic goals and audience behaviors across channels.
Adapt templates where appropriate and create original content where needed.

Paid Digital Advertising

Set up, launch, monitor, and optimize paid campaigns on Meta (Facebook/Instagram), LinkedIn, and Google Ads.
Provide audience targeting, budget optimization, bid strategy guidance, and conversion tracking setup.

Analytics & Reporting

Track and analyze KPIs (reach, engagement, clicks, conversion, ROAS, etc.).
Deliver clear, actionable reporting on campaign performance.
Recommend modifications based on data to improve outcomes.

Strategy & Optimization

Understand platform algorithms and trends to refine posting cadence and campaign structure.
Make proactive recommendations to improve engagement and paid performance.

Collaboration

Communicate clearly with internal stakeholders.
Participate in weekly checkpoints and deliver regular performance summaries.

Experience & Skills:

Proven experience planning and executing social media strategies across Instagram, Facebook, LinkedIn (organic + paid).
Experience building and managing campaigns on Google Ads and Meta Ads platforms.
Comfort with analytics tools and dashboards to report findings and optimize campaigns.
Strong understanding of social media trends and best practices.
Ability to manage multiple brands and calendars at once.

Preferred Tools: