BILINGUAL (SPANISH/ENGLISH) SOCIAL MEDIA AND ANALYTICS SPECIALIST – HYBRID – NYC
Our client, a major non-profit association advocating for older adults, seeks a Social Media and Analytics Specialist, for a 3-Month hybrid contract position. This role will be key in implementing a vision that integrates all marketing initiatives to highlight the value of the organization offerings and share the stories of older adult participants.
Under the direction of the Director of Communications, the Social Media Specialist is responsible for developing and executing a strategic and sophisticated framework to establish and grow communities of distinct audiences across a variety of social media networks.
- You must be able to come into the New York office once a month to gather content.
Responsibilities
- Strategize, manage, and operate social media for Facebook, Twitter, YouTube, Instagram, LinkedIn, websites, and others
- Build a robust network and audience across the nonprofit industry
- Develop content and a strategic posting strategy across all social media channels
- Provide social and digital support to promote and manage events across all geographies and advocacy campaigns
- Optimize social media platforms including paid social, with an eye towards innovation and evolving use of platforms, working with paid advertising teams
- Engage with participants and others through feedback loops on social media
- Achieve, measure and report strong engagement and outcomes through metrics on all channels
- Ensure equitable storytelling and asset-based framing as part of commitment to racial, social and environmental equity
Qualifications
- 3-5 years of experience minimum in communications and/or social media.
- Experience with communications skills including accurate and compelling written communication, particularly in social and digital media.
- Familiarity with Sprinklr and social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Experience in analytics and reporting social media statistics.
- Experience building, growing and managing social media channels.
- Experience in fostering diversity, equity and inclusion.
- Ability to manage multiple requests and projects.
- Proficiency in Wordpress, Mailchimp, and Adobe Suite, including Photoshop, Illustrator, and InDesign.
- Familiarity with aging and tech industry conferences, journals, and opportunities.
- Experience with advocacy campaigns that use social media to motivate action.
- Multi-cultural or cross-cultural experience including ability to use social media to connect with diverse audiences.
- Multi-lingual skills are very desirable (Spanish).
