1-800-FLOWERS.COM, Inc. is seeking a highly skilled and strategic Deputy Editor to help drive and execute our editorial vision across the company's family of brands. This role is critical in shaping multi-channel storytelling, elevating editorial standards, and partnering across the organization to create compelling, conversion-focused content.
Reporting to the Editorial Director, the Deputy Editor will collaborate closely with cross-functional partners and guide a team of writers, ensuring our content consistently reflects brand voice, business priorities, and creative direction. The ideal candidate brings strong editorial judgment, a passion for storytelling, and the ability to translate insights into impactful content strategies.
Develop cross-channel marketorial calendars aligned with business and marketing priorities.
Partner with cross-functional teams to balance brand storytelling with sales-driving messaging across email, site, social, paid media, and more.
Conceptualize and plan all email content in collaboration with Marketing and Merchandising teams.
Oversee the planning and development of seasonal social content in partnership with the Social team.
Create seasonal toolkits that clearly communicate creative POV to internal partners and external agencies, working closely with Art Directors.
Lead by example through hands-on writing while also editing and reviewing content produced by internal writers and freelance contributors.
Uphold the highest editorial standards for grammar, clarity, tone, and brand alignment.
Guide copywriters and external contributors by providing clear, constructive written and verbal feedback.
Translate leadership's creative and strategic vision into actionable editorial direction.
Ensure content meets deadlines, aligns with brand objectives, and elevates the brand's presence in the gifting industry.
Serve as a coach and mentor to writers, helping to elevate their craft and approach assignments with originality, clarity, and purpose.
Leverage insights and performance data to inform future editorial strategy and optimize content across channels.
Partner closely with Creative, Marketing, Merchandising, and external teams to ensure seamless execution of editorial workflows.
The expected salary range for this position is $90,000 – $100,000 annually The actual compensation will be determined by experience and other factors permitted by the law.
To ensure that we remain an employer of choice, we offer comprehensive and competitive health, wellness, and other benefits to regular and full-time team members. Benefits vary by location, average hours, and time with the company.
Benefits for this location include*:
- Medical, dental, vision, life and disability insurance for the associate and family (if applicable)
- Flexible Spending Account
- Health Savings Account
- 401k retirement program
- Mental health resources/ Employee Assistance Program
- 80 hours of paid vacation time (accrued on an hourly basis)
- 9 paid holidays
- 30% employee discount across our family of brands
- Potential eligibility for annual merit-based wage increase, if applicable
- Exact benefit terms, conditions and eligibility requirements are governed by official plan documents and are subject to applicable law. In addition, the Company reserves the right to change the terms and conditions and to terminate these and other plans and programs at any time.
Requirements:
Bachelor's degree in Communications, Marketing, Journalism, English, or a related field.
6–9 years of professional experience in editorial, content strategy, or related roles, including 3+ years in editorial leadership.
Experience working with retail and/or lifestyle brands strongly preferred.
Proven ability to merge creativity with performance-driven objectives.
Skilled at shifting between high-level strategy and hands-on editorial execution.
Highly collaborative with the ability to balance creative and business needs.
Strong portfolio showcasing editorial excellence and creative storytelling.
Exceptional written and verbal communication, editing skills, and project management abilities.
Comfortable working with project management tools and navigating fast-paced workflows.
