The Challenge

Our clients are scaling fast and our current media team needs reinforcement. We're managing 5-7 growing accounts in healthcare and wellness that require meticulous attention to detail, creative problem-solving, and someone who actually understands what ROAS means. Without the right coordinator, our senior team stays stuck in campaign setup instead of strategy, and our clients' growth stalls out.

What You'll Own

Full campaign setup and QA across Meta and Google for 5-7 accounts
Daily budget pacing and performance monitoring (you'll catch issues before they become problems)
Creative trafficking and coordination with our production team
Weekly and monthly reporting that actually tells a story, not just exports data
Testing documentation and competitive analysis
The details that matter: naming conventions, UTM parameters, pixel tracking

How You'll Know You're Winning

Zero campaign launch errors after your first 60 days
Your accounts hit their KPI targets consistently by month 3
The Media Director trusts you to run client check-ins solo by month 6
You're managing multiple urgent requests without dropping balls
Clients start requesting you specifically on their accounts

Day-to-Day Impact

40% - Campaign building, QA, and optimization across Meta and Google
25% - Analysis and reporting (turning data into insights clients actually care about)
20% - Creative coordination and testing roadmap execution
15% - Client communication and internal team syncs

Real example: Monday you're launching three new Meta campaigns for a wellness brand, Tuesday you're analyzing why Google Shopping tanked for a beauty client, Wednesday you're building a TikTok test for a longevity brand, Thursday you're presenting monthly results, Friday you're planning next week's creative tests.

Requirements

Your Background

You've run real campaigns with real budgets (even if just internships or freelance)
Meta Ads Manager and Google Ads don't intimidate you - you've actually used them
You can build a media plan in Excel without breaking formulas
You've seen what good and bad creative looks like for paid social
You understand basic performance metrics and can explain why ROAS isn't everything
Bonus: You've dabbled in TikTok, Pinterest, or LinkedIn ads

Our Operating Style

We're ex-founders who built and sold our own companies, so we operate differently. No bureaucracy, no hand-holding, no "that's not my job" attitudes. You'll work directly with the Media Director and have exposure to every aspect of performance marketing. We focus on healthcare and wellness brands, which means compliance matters but also that we're marketing products that actually help people. Small team, high standards, real impact on client growth.

Benefits

The Role & Growth Path

Title: Media Coordinator
Band: $45-55K
Department: Paid Media & Performance
Reports to: Media Director
Growth path: In 12-18 months, success here leads to Media Specialist ($55-70K)
Benefits: Health, dental, vision, and 401K match
Setup: MacBook Pro, noise-cancelling headphones, and the best kit to do your best work
Location: In-office, NYC Garment District
Start: ASAP

Barkley&Co.

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Media Coordinator - Paid Media & Performance