Duration: 1 year contract
Pay: $31.99 – $37.75/hr (Depending on experience)
Location: Hybrid – New York, NY
About the Role
We are supporting one of our clients in hiring an experienced and creative Social Media/Community Lead to manage the social media presence and community engagement strategy for two major urban bikeshare programs. This role sits at the intersection of brand marketing, content creation, and community partnerships, and is ideal for someone who can combine digital storytelling with real-world community activation. You’ll help define each brand’s voice, grow their online presence, and connect with riders and partners across key metropolitan areas.
What You’ll Do
- Develop and execute distinct social media strategies for two bikeshare brands, aligning with broader marketing and community objectives.
- Create, post, and manage consistent, platform-native content (2–3 times per week per brand) across Instagram, Twitter/X, and emerging social platforms.
- Refine and maintain each brand’s social voice to ensure authenticity and relevance to local audiences.
- Engage directly with riders, followers, and community members, responding to comments, highlighting user-generated content, and fostering conversation.
- Capture and produce field content (photos, short videos, event coverage) to spotlight local stories, station updates, and partner collaborations.
- Support community partnerships by identifying and connecting with organizations that align with brand goals, co-developing events and joint social campaigns.
- Plan and promote local events by designing visuals, managing social rollout, and driving attendance and engagement.
- Track and report on KPIs (engagement, reach, follower growth, conversions) and present insights that inform strategy.
- Collaborate cross-functionally with marketing, operations, and communications teams to ensure consistent messaging and brand alignment.
What We’re Looking For
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
- 3+ years of experience managing social media strategy and community engagement for a consumer or lifestyle brand.
- Proven ability to create data-informed, trend-driven content that drives measurable engagement.
- Expert-level familiarity with Instagram, Twitter/X, and short-form video platforms; understanding of emerging digital trends.
- Exceptional storytelling, copywriting, and visual communication skills.
- Strong interpersonal skills and experience managing community and partner relationships.
- Highly organized and detail-oriented, able to juggle multiple priorities while maintaining quality and consistency.
- A proactive, creative self-starter who thrives in a collaborative, fast-moving environment.
