Company Description
Iles Formula Haircare is a distinguished brand renowned for its high-performance luxury haircare collection, achieving a 300% sales increase during the pandemic driven by positive word of mouth. Known for transforming all hair types with its award-winning formulas, the brand provides nurturing, lustrous results from the first use. Developed by internationally acclaimed celebrity hairstylist Wendy Iles, these products serve as a solution to the challenges faced during her high-demand professional projects. Iles Formula is available globally in over 2,000 premium stores and salons, including Bergdorf Goodman, Le Bon Marché, and Neiman Marcus, with strong support from top salons and prestige online retailers.
Role Description
This is a part-time hybrid role based in Miami, FL, with flexibility for remote work. The Freelance Copywriter will specialize in creating compelling written content for luxury beauty marketing campaigns. Responsibilities include developing and editing marketing copy, maintaining brand voice across digital and print platforms, collaborating with the team to create product descriptions, blog articles, and social media content, and researching emerging trends to align strategies with the brand's high-end image.
Qualifications
- Proficiency in Copywriting, Content Writing, and Creative Writing for luxury or beauty brands.
- Experience in Content Strategy development and producing cohesive branding across multiple platforms.
- Strong skills in Editing, Proofreading, and ensuring consistency in brand tone and style.
- Familiarity with Digital Marketing and Social Media Strategies for luxury audiences.
- Ability to adapt to hybrid working models and collaborate effectively within a team.
- Bachelor's degree in Marketing, Communications, English, or related field preferred.
- Prior experience with luxury goods or beauty industry is advantageous.
- Understanding of SEO and content performance analytics is a plus.
