Client Overview: Our client, a women's intimates company, is seeking a Copywriter to join their team.
***This role is 5 days onsite in New York City!***
Role Overview: We are looking for a talented Copywriter to join our dynamic team and help bring our brand’s voice to life. As a Copywriter, you will craft compelling copy that resonates with our target audience, elevates our brand messaging, and connects emotionally with women everywhere.
Freelance Copywriter Responsibilities:
- Develop and maintain a consistent, engaging, and empowering tone for all copy across multiple platforms, including SEO, product descriptions, website content, email campaigns, social media, blog posts, and marketing materials.
- Write clear, persuasive, and emotionally resonant product descriptions that showcase the quality, comfort, and unique features of our intimates, while aligning with our brand values of inclusivity and confidence.
- Collaborate with the marketing team to create copy for seasonal campaigns, new product launches, and promotional materials. Ensure all messaging aligns with the overall brand strategy and tone.
- Write engaging content for the website, including landing pages, blog posts, FAQs, and more, to enhance the customer experience and drive conversions.
- Write persuasive, attention-grabbing email copy that drives customer engagement, promotes product launches, and increases sales.
- Craft catchy, on-brand copy for social media posts, ads, and stories to engage with our community and promote products and initiatives.
- Work closely with the design and creative teams to ensure that copy aligns with visual content and the overall brand aesthetic.
Freelance Copywriter Qualifications:
- Proven experience as a copywriter in fashion, preferability in intimates
- Strong portfolio showcasing your ability to write creative, persuasive, and on-brand copy.
- Exceptional writing, editing, and proofreading skills with a keen attention to detail.
- Experience writing for diverse audiences and understanding the nuances of body positivity, inclusivity, and empowerment.
- Ability to work independently and as part of a collaborative team.
- Proficiency in SEO best practices and knowledge of digital marketing strategies.
- Excellent time management skills and the ability to manage multiple projects simultaneously.
- Passion for the women’s fashion or intimates industry and an understanding of customer motivations and trends.
