Overview of Position:

The Freelance Creative Copywriter works with the Creative Directors to develop copy that communicates the brand values and product offerings of Uniqlo and its associated brands. Projects include developing copy for seasonal campaigns, fashion collaborations, new store launches and special projects that are used in stores, for PR, in magazines and across digital and social channels.

Essential Functions:

Ability to write long and short-form copy across a variety of creative projects within tight deadlines.
Develops product copy of core, key items and seasonal product, that works on a global-level, and that is descriptive and compelling.

Writes copy that is imaginative, emotive, and brings apparel to life in fresh ways.

Ensures distinctive brand copy has been consistently developed across an expanding number of products, sub-brands and international markets.

Maintains UNIQLO’s highest standards by developing compelling, engaging copy in compliance with brand voice and guidelines.

Understands the message the company is seeking to express and translates this into content.

Interprets creative possibilities within project briefs and turns points from briefs into persuasive copy concepts.

Continually raises the bar on creativity, and drives the creation of original concepts that result in effective campaigns.

Maintains a clear and consistent brand voice.

Presents copy concepts and underlying strategic thinking to business leaders.

Creates, edits and proofreads copy to ensure accurate spelling, grammar, formatting, clarity and legal compliance.

Works with merchandising, marketing and design teams to create cohesive product marketing materials.

Works with social teams to develop copy and content for social networks.
Flexible to work within a retail schedule and to accommodate international meetings based on business need.

Qualifications:

A diverse portfolio that shows a range of digital and print work
At least 6-8 years of copywriting experience in creative agency, fashion, editorial, retail, or advertising.
Bachelor's degree strongly preferred in English, journalism, communications, advertising, marketing or comparable work experience.
Experience and passion for apparel fashion a strong plus.
Proficiency with Word, Keynote, PowerPoint, and project management tools.
Strong conceptual skills with knowledge of how copy relates to product, brand, design, graphics and concept.
Excellent communication, organizational and problem-solving skills.
Ability to function within deadlines, while working both independently and as part of the team, without sacrificing a consistently high level of attention to detail.
Highly motivated self-starter with a deep understanding of customers' needs, apparel and the competitive landscape.
Excellent communicator, written and orally.
Capability to adhere to team processes and standards, while leading process improvement efforts.
A connection to trends in fashion, art, music and contemporary culture.

Hourly rate: $65 - $85 per hour

To apply for this position: Apply directly through LinkedIn.

*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position. As an Equal Opportunity Employer, UNIQLO USA LLC does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law

UNIQLO

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