Freelance Copywriter (Fashion)

Client Overview: Our client, a women's intimates company, is seeking a Copywriter to join their team.

***This role is 5 days onsite in New York City!***

Role Overview: We are looking for a talented Copywriter to join our dynamic team and help bring our brand’s voice to life. As a Copywriter, you will craft compelling copy that resonates with our target audience, elevates our brand messaging, and connects emotionally with women everywhere.

Freelance Copywriter Responsibilities:

• Develop and maintain a consistent, engaging, and empowering tone for all copy across multiple platforms, including SEO, product descriptions, website content, email campaigns, social media, blog posts, and marketing materials.
• Write clear, persuasive, and emotionally resonant product descriptions that showcase the quality, comfort, and unique features of our intimates, while aligning with our brand values of inclusivity and confidence.
• Collaborate with the marketing team to create copy for seasonal campaigns, new product launches, and promotional materials. Ensure all messaging aligns with the overall brand strategy and tone.
• Write engaging content for the website, including landing pages, blog posts, FAQs, and more, to enhance the customer experience and drive conversions.
• Write persuasive, attention-grabbing email copy that drives customer engagement, promotes product launches, and increases sales.
• Craft catchy, on-brand copy for social media posts, ads, and stories to engage with our community and promote products and initiatives.
• Work closely with the design and creative teams to ensure that copy aligns with visual content and the overall brand aesthetic.

Freelance Copywriter Qualifications:

• Proven experience as a copywriter in fashion, preferability in intimates
• Strong portfolio showcasing your ability to write creative, persuasive, and on-brand copy.
• Exceptional writing, editing, and proofreading skills with a keen attention to detail.
• Experience writing for diverse audiences and understanding the nuances of body positivity, inclusivity, and empowerment.
• Ability to work independently and as part of a collaborative team.
• Proficiency in SEO best practices and knowledge of digital marketing strategies.
• Excellent time management skills and the ability to manage multiple projects simultaneously.
• Passion for the women’s fashion or intimates industry and an understanding of customer motivations and trends.