Role Description:
Makini Concept is seeking a creative and persuasive Advertising Copywriter to develop compelling ad copy for various marketing channels. The ideal candidate has a strong grasp of brand voice, audience engagement, and conversion-driven messaging.
This is a remote contract role, but candidates must be based in Atlanta, Georgia, United States, and authorized to work in the U.S.
Responsibilities:
- Write persuasive copy for digital ads, social media, email marketing, and print campaigns.
- Develop and refine brand messaging to enhance audience engagement.
- Ensure all copy aligns with marketing strategies, brand voice, and campaign goals.
- Conduct research on target audiences, industry trends, and competitor strategies.
- Optimize ad copy for SEO, conversion rates, and engagement metrics.
- Collaborate with designers and marketing teams to create cohesive campaigns.
Qualifications:
Minimum Requirements:
- 2+ years of experience as an Advertising Copywriter or in a similar role.
- Strong portfolio showcasing ad copywriting, persuasive messaging, and campaign results.
- Excellent writing, editing, and proofreading skills with attention to detail.
- Understanding of digital marketing trends, branding, and consumer psychology.
- Candidates must be based in Atlanta, Georgia, United States, and authorized to work in the U.S.
Preferred Skills:
- Experience with A/B testing, PPC advertising, and social media marketing.
- Familiarity with paid media strategies, email marketing, and landing page optimization.
- Ability to collaborate with design teams and adapt copy to multiple platforms.
- Knowledge of content management systems (CMS) and marketing automation tools.
Compensation & Job Type:
- Freelance, Contract (Paid) – Compensation based on project scope and experience.
- Estimated Salary Range: $30 – $75 per hour, depending on experience and project complexity.
- Remote – Candidates must be based in Atlanta, Georgia, United States, and authorized to work within U.S. time zones.
- Travel Requirements: None.
