Paid Media Enterprise Strategist
OuterBox is seeking a talented Paid Media Enterprise Strategist to join our team. The role is responsible for creation and execution of search engine marketing strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their Enterprise clients. This is a client-facing role, the candidate will partner cross-departmentally beyond their immediate team and works with Enterprise clients directly.. If you’re ready to take your career to the next level and join an award winning agency - this job is for you!
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Cohesive Culture + Good Humor + Combined Skills = Awesome Results
At OuterBox, what we won’t stop doing is winning as a team for our clients, while at the same time winning for each other as both professionals and individuals. We know our awesome wins start with our incredible people, which is why for over 20 years we’ve created—and continuously refined—a team-centric work culture that is rooted in trust, respect, accountability, appreciation, fun, and collaboration. The Plain Dealer & Cleveland.com demonstrate this by having awarded OuterBox as a Top Workplace for three years running in 2022-2024!
At OuterBox, we’re here to thrive together—not simply survive. So if you’ve been searching for an agency that energizes, inspires, and directly helps you achieve the best for you, the person, and you, the professional, maybe it’s time to think outside the traditional agency box?
What You Get To Do Every Day:
Job Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
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Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes.
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Measure and report on campaign performance including lead trends/revenue, budget allocation, and quality of search terms. Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients.
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Collaborate with the immediate team and cross-departmentally on strategies aligned with client business goals.
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Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for Enterprise Clients.
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Conduct in-depth competitor and audience analysis to inform campaign strategies and identify market opportunities.
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Meet expectations of timelines, communication, results and meaningful deliverables to contribute to company and team retention goals.
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Exemplify strong communication skills, instilling confidence with clients through trust building interactions to strengthen and maintain client relationships.
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Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies.
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Be accountable to outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as they relate to company goals.
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Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates and platform changes. Continuously enhance knowledge independently and through ongoing training to build credibility with teammates and clients.
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Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.
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Demonstrate creativity, adaptability, self-motivation, and strong organizational skills. Work independently with minimal supervision and collaborate effectively with all staff levels.
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Use discernment to identify and implement appropriate paid media channels based on client business goals and objectives.
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Manage and optimize paid media budget allocation across channels and keywords, aligning with clients' priorities and adapting as needed based on performance.
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Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization.
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Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes.
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Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to address concerns proactively.
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Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines.
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Other duties, as assigned.
Work Environment
Fast-paced, dynamic office environment and may be required to work outside of regular office hours to resolve issues or complete projects of the department.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Salary description: $65,000.00-$85,000.00
This is a remote work opportunity with limited travel obligations, which requires demonstrating a level of dedication and commitment to being self-driven and accountable.
What You Bring To The Role:
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Minimum of 3 years experience in e-Commerce, and/ or Google/Bing ads.
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Experience in digital marketing or paid advertising through coursework, internships, a previous role, or you have related digital marketing experience in Google Ads, Bing Ads, or other paid media.
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e-Commerce ads experience preferred
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Enterprise level client management preferred
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Agency experience preferred
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Experience in Google Merchant Center, or similar shopping feed tools preferred
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Experience in Google Analytics or other analytics tools where you've measured results.
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Critical thinking, problem-solving, and troubleshooting skills.
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Strong communication skills with the ability to communicate to Clients & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing.
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Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done.
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Customer service experience where you managed client relationships or had an influence on customer experience.
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Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
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Consultative, analytical background through agency or client freelance contracts.
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Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness.
Why You’ll love working at OuterBox:
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High-character, fun, and cohesive work culture
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Competitive base salary
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PTO that is genuinely encouraged
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Affordable, low-deductible health insurance plans
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Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
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401k with company match
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Remote work flexibility
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Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
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Professional/individual development stipend
If you’re ready to join a cohesive team that will support and encourage you to take your career to the next level, we encourage you to apply!
Salary description: $65,000.00-$85,000.00
