As a Social Media & Content Specialist, you'll bring brand strategies to life across platforms through thoughtful planning, creative storytelling, and hands-on content creation. This role blends social media strategy, content production, and campaign execution, requiring someone who can move seamlessly from idea development to content creation to performance analysis.

Key Responsibilities

Social Strategy & Management

Manage and execute social media content calendars across multiple platforms (Meta, LinkedIn, TikTok, X, Pinterest, YouTube, and emerging channels)
Lead day-to-day management of social channels, including scheduling, publishing, monitoring, and real-time engagement
Develop social media recommendations and strategies that align with client goals
Stay ahead of trends, platform updates, and best practices
Assist in social listening efforts to understand audience sentiment, competitor activity, industry trends, and cultural moments
Provide support for reputation management efforts
Draft social media guidelines, playbooks, and best-practice documents

Content Creation & Storytelling

Concept and create social-first content, including photography, videography, reels, stories, TikToks, shorts, graphics, and other digital assets
Participate in content shoots, client visits, events, and on-location productions as needed
Write and optimize copy that aligns with brand voice, campaign goals, & audience behaviors
Collaborate with creative, communications, and account teams to design and develop ad messaging that supports broader campaign objectives
Identify opportunities to repurpose content across platforms and channels
Help lead influencer and creator marketing efforts, working with external partners to identify opportunities, guide content development, and integrate creator content across organic and paid social campaigns

Paid Social & Campaign Support

Plan, build, and execute paid social campaign across platforms
Collaborate with media & account teams on objectives, audience strategies, budgets, & paid social approach
Create and adapt content for paid social placements and audience segments
Stay current on paid social platform capabilities, targeting options, ad formats, and best practices

Performance & Optimization

Track and report on organic and paid social media performance and campaign results
Translate data into actionable insights and recommendations
Monitor performance and identify opportunities to improve engagement, reach, and conversion
Use performance insights to inform future content, creative development, audience strategies, and campaign recommendations

Key Strengths & Qualifications

Strong writing & storytelling skills with the ability to create content that connects and converts
Experience creating photo and video content for social media platforms
Solid understanding of social platforms, algorithms, trends, and what makes content perform
Experience developing and executing paid social campaigns
Highly organized with strong attention to detail and the ability to manage multiple projects
Ability to analyze data and translate insights into content and campaign improvements
Curious, adaptable, & eager to experiment with new formats, technologies, and approaches

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Social Media & Content Specialist