As a Social Media & Content Specialist, you'll bring brand strategies to life across platforms through thoughtful planning, creative storytelling, and hands-on content creation. This role blends social media strategy, content production, and campaign execution, requiring someone who can move seamlessly from idea development to content creation to performance analysis.
Key Responsibilities
Social Strategy & Management
- Manage and execute social media content calendars across multiple platforms (Meta, LinkedIn, TikTok, X, Pinterest, YouTube, and emerging channels)
- Lead day-to-day management of social channels, including scheduling, publishing, monitoring, and real-time engagement
- Develop social media recommendations and strategies that align with client goals
- Stay ahead of trends, platform updates, and best practices
- Assist in social listening efforts to understand audience sentiment, competitor activity, industry trends, and cultural moments
- Provide support for reputation management efforts
- Draft social media guidelines, playbooks, and best-practice documents
Content Creation & Storytelling
- Concept and create social-first content, including photography, videography, reels, stories, TikToks, shorts, graphics, and other digital assets
- Participate in content shoots, client visits, events, and on-location productions as needed
- Write and optimize copy that aligns with brand voice, campaign goals, & audience behaviors
- Collaborate with creative, communications, and account teams to design and develop ad messaging that supports broader campaign objectives
- Identify opportunities to repurpose content across platforms and channels
- Help lead influencer and creator marketing efforts, working with external partners to identify opportunities, guide content development, and integrate creator content across organic and paid social campaigns
Paid Social & Campaign Support
- Plan, build, and execute paid social campaign across platforms
- Collaborate with media & account teams on objectives, audience strategies, budgets, & paid social approach
- Create and adapt content for paid social placements and audience segments
- Stay current on paid social platform capabilities, targeting options, ad formats, and best practices
Performance & Optimization
- Track and report on organic and paid social media performance and campaign results
- Translate data into actionable insights and recommendations
- Monitor performance and identify opportunities to improve engagement, reach, and conversion
- Use performance insights to inform future content, creative development, audience strategies, and campaign recommendations
Key Strengths & Qualifications
- Strong writing & storytelling skills with the ability to create content that connects and converts
- Experience creating photo and video content for social media platforms
- Solid understanding of social platforms, algorithms, trends, and what makes content perform
- Experience developing and executing paid social campaigns
- Highly organized with strong attention to detail and the ability to manage multiple projects
- Ability to analyze data and translate insights into content and campaign improvements
- Curious, adaptable, & eager to experiment with new formats, technologies, and approaches
