Part-Time / Freelance Digital Marketing Director

Next Level Spine and Sports Injury Center

Hybrid – Pittsburgh, PA (Wexford, Strip District, Mt. Lebanon) | 1099 Independent Contractor

About Us

Next Level Spine and Sports Injury Center is a premier, evidence-based conservative care clinic specializing in sports injuries, rehabilitation, and performance. We offer Physical Therapy, Sports Chiropractic, Massage Therapy, Medical Acupuncture, and Aquatic Therapy to a highly active population, primarily ages 18–55. We're seeking a creative, strategic, hands-on Digital Marketing Director to lead and grow our digital presence.

The Opportunity

This hybrid, hands-on role combines strategy, content creation, social media management, email marketing, website management, and on-site content production. You'll develop our digital marketing strategy while creating high-quality content, managing our online channels, and translating clinical expertise into content that resonates with an active, health-conscious audience.

What You'll Do

Digital Marketing Strategy

Develop and execute a digital marketing strategy aligned with brand, patient acquisition, retention, and growth goals; maintain a cross-channel content calendar
Create campaigns promoting services, providers, locations, events, and education; monitor analytics to refine results and track digital marketing trends

Social Media & Content

Manage and grow Instagram and Facebook (expanding to other platforms as appropriate); plan, shoot, and edit high-quality photo/video content on-site
Develop short-form video, educational, and promotional content on sports injuries, rehab, and wellness; coach clinical staff on capturing on-brand content; maintain consistent brand voice

Email & Client Communications

Develop and manage email campaigns, newsletters, and patient communications; build strategies for engagement, retention, and reactivation

Website Management

Maintain website content — service pages, provider info, locations, promotions, and blog content; improve UX and conversion
Monitor website analytics and support basic SEO (content optimization, titles, descriptions, keywords, local search)

What We're Looking For

Proven experience in digital marketing, social media management, content creation, or a related field
Strong photography, videography, and short-form video editing skills; solid grasp of platforms and current trends
Experience with email marketing platforms, website content management, and basic SEO
Self-starter able to develop strategy and execute independently; comfortable both creating and coaching staff
Interest in fitness, sports performance, healthcare, or wellness highly preferred

Why Join Us

Hybrid, flexible part-time/freelance schedule (1099 contractor)
Lead and shape the digital presence of a growing sports medicine practice, with creative freedom across multiple clinic locations
Work alongside a high-energy, collaborative healthcare team and build a recognizable brand in Pittsburgh's sports & wellness community

Education & Experience

Experience: 2+ years in digital marketing, social media management, or content creation preferred but not required.

Portfolio: Examples of past campaigns, social media accounts, content, email campaigns, or websites.

How to Apply

Submit your resume and portfolio, along with a brief 1–2 paragraph outline of how you'd approach growing the digital presence of a sports injury and rehabilitation clinic like ours, to teresa@nextlevelspineandsports.com.

Pay: $15.00 - $30.00 per hour

Benefits:

Flexible schedule

Work Location: Hybrid remote in Sewickley, PA 15143

Next Level Spine and Sports Injury Center jobs

Digital Marketing Director