Location

Fully Remote

Type

Freelance

Duration

Through 12/31/24

Start

Late April 2024

Hourly Rate

$38 - $45 / Hr

Description

Our healthcare client is looking for a Marketing Campaign Analyst with a focus in Adobe Analytics & Customer Journey Analytics. Candidates without Adobe Analytics experience will not be considered.

This role is:
40 hours/week
Through 12/31/24 with potential to extend
Fully Remote (must be US based)

The ideal candidate:
- Big brand or agency experience in another role - required!
- Experience with Adobe Customer Journey Analytics - required!
Minimum of 3 years' experience in marketing campaign management / analytics
Experience analyzing large data sets that may include structured or unstructured data
Experience using digital experience platform technologies, including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools (i.e. Adobe, Oracle, Salesforce, Tealium, and/or Redpoint)
Advanced Excel Skills
Proven ability to use reporting tools to convert data into meaningful analyses and insights.

Plusses:
Knowledge of SQL and Python, as well as Tableau, Denodo and/or Power BI
Experience in the use of next best action, customer lifetime value or churn prediction models.

Primary Responsibilities:
Supports the development, execution, measurement and refinement of multi-channel marketing campaigns
Partner with other Marketing Campaign Analysts, Data Scientists, Marketing Specialists, Marketing Managers, and third party vendors to develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities that will optimize marketing campaigns.
Maintain their marketing calendar. This includes designing, coordinating and scheduling campaigns.
Provide reports on campaign performance, including mid-campaign adjustments and refinements, and reports on ROI
Assist with the adoption of new campaign technologies within their digital experience platform.

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