About Bask & Lather Co.

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring

crowns and confidence. What began as a kitchen remedy has grown into one of the most

recognized textured-hair brands in the United States, known for transformative products,

authentic storytelling, and a deeply engaged community.

As we continue to grow, social media plays a critical role in how customers discover,

experience, and connect with Bask & Lather. We are building a social team that moves quickly,

understands culture, creates consistently, and produces content that earns attention and drives

action.

The Opportunity

Bask & Lather is seeking a creative, resourceful, and highly organized Social Media Coordinator

to support the daily execution of our organic social media and content strategy.

This is a hands-on content-creation role. A primary responsibility of the Social Media

Coordinator is to regularly film, edit, publish, and appear in original social content. This is not

simply a scheduling, community-management, or administrative position.

The successful candidate must be comfortable picking up a phone or camera, setting up lighting

and audio, directing talent, capturing multiple concepts, and editing footage into polished,

platform-native content. This person will create content from products, employees, customer

stories, office moments, retail activations, trends, launches, and cultural conversations.

The ideal candidate is deeply familiar with social culture, moves with urgency, accepts creative

feedback well, and enjoys working both behind and in front of the camera.

Key Responsibilities

Content Filming and Production

Regularly film original social content at Bask & Lather’s office, content studios, retail

locations, brand events, activations, and other approved locations.

Capture short-form videos, product demonstrations, tutorials, transformations, founder

and employee content, customer stories, educational content, behind-the-scenes

moments, and trend-based concepts.

Film using smartphones, cameras, lighting, microphones, tripods, and other production

equipment.

Prepare filming environments and ensure appropriate lighting, framing, sound, styling,

products, props, talent, and backgrounds.

Direct employees, models, creators, customers, and other participants during content

capture.

Comfortably appear on camera, demonstrate products, provide voiceovers, participate in

trends, and host social content when needed.

Edit short-form videos using CapCut, Adobe Premiere Pro, native platform tools, or

similar software.

Create and edit graphics, static posts, carousels, Stories, Reels, short-form videos, and

similar video-editing software.

Experience creating basic social graphics, carousels, static posts, or similar digital

content.

Ability to capture clean, engaging content using smartphones, cameras, microphones,

lighting, and basic production equipment.

Strong understanding of framing, lighting, audio, pacing, hooks, captions, transitions,

and platform-native storytelling.

Comfortable regularly working behind the camera and appearing on camera.
Comfortable hosting or participating in live social content.
Strong writing, grammar, proofreading, and copy-editing skills.
Genuine interest in beauty, haircare, textured hair, social media, and culture.
Strong organizational skills and the ability to manage multiple assignments and

deadlines.

High attention to detail and a commitment to producing accurate, polished work.
Ability to receive direct creative feedback, revise work quickly, and continuously improve.
Willingness and ability to work fully on-site in Yonkers, New York.
Availability to support occasional evening or weekend shoots, live sessions, events, or

real-time content opportunities with advance notice when possible.

Preferred Qualifications

Experience creating content for a beauty, haircare, wellness, lifestyle, retail, or

consumer-products brand.

Familiarity with textured-hair products, routines, terminology, and customer needs.
Experience filming product demonstrations, tutorials, transformations, interviews, and

event content.

Experience with TikTok Shop or other social-commerce content.
Proficiency with Canva, Adobe Photoshop, or similar design tools.
Experience with Sprout Social or another social scheduling and reporting platform.
Familiarity with Shopify, Microsoft Office, and Google Workspace.
Experience using performance data to improve social content.

What You Bring

Content-Creation Ability

You enjoy filming and editing. You do not need a formal production crew to create effective

social content. You can take an idea from a brief to a finished, publishable asset.

Social and Cultural Fluency

You understand what is happening across platforms, beauty, textured hair, and culture. You can

distinguish between an authentic opportunity and a trend that does not fit the brand.

Creativity and Resourcefulness

You can turn products, employees, customer stories, events, office moments, and everyday

opportunities into engaging content.

Speed and Agility

You understand that social media moves quickly. You can film, edit, revise, and publish content

within tight timelines.

Data-Informed Thinking

You use performance insights to improve hooks, formats, topics, editing, and future content

decisions.

High Standards

You care about lighting, sound, framing, storytelling, spelling, product accuracy, brand

consistency, and the details that affect quality.

Coachability

You are comfortable receiving clear creative direction and revising your work. You use feedback

to improve both the immediate deliverable and your future execution.

Ownership

You keep track of deadlines, communicate early when something is at risk, and bring solutions

instead of waiting for someone else to solve a problem.

Collaboration

You work effectively with social, brand, influencer, customer experience, e-commerce, growth,

and operations teams.

Success Measures

Success In This Role Will Be Measured Through

Consistent delivery of assigned weekly content volume
Quality and originality of filmed and edited content
Ability to turn briefs into publishable, platform-native content
Accuracy and timeliness of content production, scheduling, and publishing
Watch time, completion rate, engagement, shares, saves, reach, and other

content-performance metrics

Growth in the volume of high-performing and reusable content
Speed and quality of revisions
Organization of raw footage, project files, and approved assets
Community response time, engagement quality, and escalation accuracy
Quality and frequency of relevant, executable content ideas
Reliability during shoots, events, launches, and real-time opportunities
Ability to appear on camera and support live social content
Application of performance insights to future content

Specific content-volume and performance expectations will be established based on the

company’s social calendar, platform baselines, and business priorities.

Work Arrangement

This is a fully on-site position based in Yonkers, New York. Remote work is not available.

The Social Media Coordinator must be present in the office to film products, employees,

leadership, creators, customers, and real-time brand moments. The role may also require local

travel to content shoots, retail locations, events, and activations.

Application Requirements

Candidates must submit:

A current résumé
A portfolio or links to social content they personally filmed and edited
A brief explanation of their individual role in each submitted example
Links to professional social accounts they have supported, if applicable

Candidates may be asked to complete a paid content exercise demonstrating their ability to film

and edit a short-form social video.

Benefits

Medical, dental, and vision insurance, eligible after 90 days of employment
401(k) retirement plan with employer-matching eligibility after one year of employment
15 paid time off days
7 company-observed holidays
Plum Benefits discounts
Employee product discounts
Career-growth opportunities within a rapidly expanding company

Equal Employment Opportunity

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable

federal, state, and local employment laws and are committed to providing a workplace free from

discrimination and harassment.

Employment decisions are made without regard to race, color, religion, sex, pregnancy,

childbirth or related medical conditions, sexual orientation, gender identity or expression,

national origin, age, disability, veteran status, genetic information, or any other characteristic

protected by applicable law.

We provide reasonable accommodations for qualified applicants with disabilities and for

sincerely held religious beliefs.

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