Who We Are
Interdependence is the most effective, innovative, and optimized public relations, communication, and integrated marketing solutions firm. Powered by proprietary technology, we serve brands, CMOs, founders, and entrepreneurs to enhance the quality of their businesses and their lives. We have nearly 100 full-time team members across the country and are rapidly growing. Interdependence was named "One of America's Best PR Agencies" by Forbes.
At Interdependence, we have an unwavering commitment to fostering a collaborative and performance-driven work environment. Employees are encouraged to innovate and share ideas openly and are provided with ample opportunities for professional growth. Our focus on work-life balance ensures a healthy and fulfilling lifestyle, while our dedication to delivering exceptional results for clients across various industries – including consumer brands, travel, entertainment, tech, B2B, healthcare, and professional services – instills a sense of pride and accomplishment in every team member. With a dynamic and inclusive culture that values diversity of thought and fosters creativity, Interdependence stands as a beacon of excellence.
Position Overview :
Interdependence is seeking a Freelance Brand Strategist to collaborate with our dynamic team in crafting impactful brand strategies for our diverse clientele. This role requires a visionary thinker who can analyze market trends, identify key insights, and develop strategic frameworks that position our clients for success. The ideal candidate will possess a blend of analytical prowess and creative ingenuity, delivering strategies that resonate with target audiences and drive measurable results.
Key Responsibilities :
- Collaborate with account teams, creative, and PR professionals to develop and implement comprehensive brand strategies.
- Conduct market research, competitive analysis, and audience segmentation to uncover insights that inform strategic direction.
- Define brand positioning, messaging frameworks, and value propositions tailored to client objectives.
- Develop brand guidelines and oversee their application across various platforms and touchpoints.
- Facilitate workshops and brainstorming sessions with clients and internal teams.
- Provide strategic oversight on brand activations, campaigns, and communication initiatives.
- Monitor brand performance and recommend adjustments to optimize impact and relevance.
Qualifications :
- 5+ years of experience in brand strategy, marketing, or a related field, preferably within an agency environment.
- Proven track record of developing successful brand strategies across multiple industries.
- Strong analytical skills with the ability to interpret data and extract actionable insights.
- Excellent verbal and written communication skills, with experience presenting to senior stakeholders.
- Proficiency in crafting compelling narratives and storytelling to bring strategies to life.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- Familiarity with digital marketing, social media, and PR best practices is a plus.
The Perks
- Competitive benefits package—including medical/dental/vision support, vacation/sick time/paid time off for important holidays, 401(k), Work Out Wednesdays, flexible working arrangements (i.e., working from home), and Summer Fridays.
