The team at Napier is seeking a highly motivated and experienced freelance B2B PR & Marketing Manager to join our team on a 20-30 hours per week basis. This role offers flexibility, perfect for professionals who value delivering results and enjoy working in a collaborative, innovative environment. Our clients are primarily within the electronics, robotics, industrial control, and enterprise technology sectors, with a focus on both the Americas and Europe. If you’re an experienced professional looking for a freelance opportunity where your expertise and results are valued, we’d love to hear from you. Apply today and join our growing team!
The Role
Account managers manage the PR and marketing for a number of Napier clients, providing advice, developing editor relationships, managing a broad range of marketing projects and ensuring marketing objectives are met. Generally, account managers are responsible for all aspects of the project from strategy and planning, through implementation and execution, to reporting and analysis. This will be achieved through a combination of using resources within the company (e.g. marketing specialists, digital specialists, admins, account directors etc) as well as delivering some of the work themselves. Account managers should also engage with the client and find opportunities to grow their business with Napier.
The Person
There is not a specific type of person that would “ideally” suit this role, and Napier actively seeks out diversity. We are looking for a person who understands a technology-driven industry and a passion to learn. Someone who has a proven track record of securing media coverage in North American and European markets. We will try to identify candidates that we think will enhance the effectiveness and dynamics of Napier as a whole, bringing in new skills, experience and knowledge.
Although we can be flexible on location, the candidate must reside in the USA or Canada.
Company Values
Respect / Quality / Improvement / Commercial awareness
Key responsibilities
Collaborate closely with clients to understand their goals and tailor PR and marketing strategies to meet business objectives
Develop and execute effective media relations strategies to secure coverage in key technology, vertical, and trade press
Pitch stories and press releases to journalists covering electronics, robotics, industrial control, and enterprise technology
Cultivate and maintain relationships with key media contacts in North America and Europe
Project manage components of integrated B2B marketing campaigns ensuring smooth execution and timely delivery of campaign assets
Report on campaign performance, providing insights and recommendations to improve outcomes
Liaise with the UK-based team to ensure alignment with broader PR and marketing efforts
Skills and Qualifications
5+ years of experience in B2B PR/media relations, including experience within the electronics and/or industrial engineering sectors
- Excellent communication and relationship-building skills with the ability to engage with clients, media contacts, and internal teams. Ability to build strong long-term relationships with clients
Technical knowledge or interest in technology, computing or electronics and ability to write good technical or compelling marketing prose
Strong background in at least one marketing discipline (e.g. PR, advertising, direct marketing, etc) within either an in-house marketing department or an agency with a proven ability to be successful in a marketing role
Well organised and able to manage multiple projects simultaneously, including presenting succinct reports of project status on a regular and ad-hoc basis. Account managers must be able to estimate time for most jobs and ensure that jobs are delivered on budget (in terms of cost and time).
Strong project management skills with the ability to coordinate multiple campaign components simultaneously.
Self-motivated, organized, and capable of working independently in a remote role.
Flexibility to work across different time zones (Americas/Europe) as needed.
Good numeric skills, with the ability to budget and manage invoicing in multiple currencies
Proven ability to meet deadlines
Strong PC skills
Benefits
Flexible role offering a healthy work-life balance.
Opportunity to work with a dynamic team and high-profile clients in innovative industries.
Supportive company culture that values effectiveness, client results, and collaboration
Key Competencies
- Time management
- Organization, planning & priority setting
- Clear communication (written & spoken)
- Problem solving & critical thinking
- Initiative
- Integrity
- Adaptable / flexible
- Creative
- Interpersonal awareness
- Project management
- Negotiating and influencing
- Decision making
- Fostering teamwork
- Target orientated
- Analytical skills & data manipulation
Job Type: Contract
Schedule:
Work Location: Remote
