Freelance Associate Media Director

Publicis Groupe Holdings B.V • Contract • New York, New York State, United States • $43 - $74 / hour • 1w ago

Company Description:

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight.

Overview:

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Associate Media Director, helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Responsibilities:

Essential Functions

Lead accounts across integrated media strategy, planning and buying
Work alongside internal teams (Client Services, Production, Creative, Strategy) to develop well rounded plans and strategy that align with the client’s marketing direction and brand goals
Responsible for directing the core planning team to help fuel their learning and advancement. Lead by example to ensure they understand various media channels, and their applications against client strategies and goals.
Maintains thorough, up-to-date client relationships, including knowledge of client’s business (market share, business priorities, key competitor strategies, etc.).
Establish and grow client relationships by demonstrating an understanding of industry and client business issues
Report into a Media Director or Group Director, keeping them abreast of day-to-day status and flagging and elevating any concerns.
Manage team of supervisors / planners / assistant planners across multiple accounts
Drive innovative, forward thinking solutions to client business problems

Campaign Execution & Maintenance

Monitors campaign timelines to ensure proper progression of media buys, such as timely issuance and receipt of client authorizations, delivery of paperwork to vendors, specs to creative agencies, delivery of creative assets to vendors, etc.
Responsible for overseeing creation and maintenance of insertion orders and placement of advertising with media vehicles.
Using multiple sources of external data, perform campaign analysis directly relevant to, and to assist in, optimizations, planning, and/or buying decisions.
Monitors media for pacing, delivery, placement, and flight-date discrepancies and negotiates credit or billing adjustments when necessary.
Maintain the workload of the team across brands, delegating tasks and monitoring individual responsibilities to ensure the most effective use of individual and team skills. Mentor and delegate to Supervisor and Media Planners to grow their knowledge base and expand individual management skills.
Active in research for competitive presentations and audience analysis for plan building

How you’ll grow with us:

Associate Media Director is where you’ll start, but we’re always planning for where you’ll go. Our Associate Media Directors are all expected to hone skills that will help build on their careers.

2. Being the Best Place You’ll Ever Work

This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.

3. Fostering a Diverse & Caring Community

We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).

There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself.

About Publicis Health & Publicis Groupe

Heartbeat is a proud member of Publicis Health, the largest health communications network in the world. Publicis Health is one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world — offering us unparalleled global reach and resources.

Qualifications:

Across 5-6 years of experience, you know what it takes to slay Media Planning. These are the core skills you’ve totally nailed:

Extensive understanding of marketing concepts, specifically in the pharmaceutical and patient markets
Experience in Pharma media planning across all media channels, online/offline, traditional and emerging channels
A demonstrated ability to work cross-functionally, manage teams, and supervise professionals
At least 5-6 years experience at a media agency, with integrated hands-on planning experience (including buying, implementation, analytics, and optimization).
Experience managing a Media Supervisor and/or Media Planner
Working knowledge of ad servers, MRI, Kantar Stradegy, Google Analytics required.
Ability to multi-task, prioritize with multiple projects and clients with different timelines and deliverables.
A proven track record of gaining trust and respect by consistently demonstrating sound creative, strategic, and analytical thinking skills.
Ability to build and maintain strong interpersonal/professional relationship with employees, vendors, clients, etc.
Demonstrated command of Media Research resources, capabilities and limitations.
Strong math and analytical skills.
Demonstrated understanding of consumer insights and how to put insights into action.
Strong attention to detail.

Additional Information: