The Freelance Social Media Supervisor is a strategic leader responsible for developing and leading integrated social strategies that drive brand visibility and measurable business results. Cross-discipline experience is preferred with a balance of subject matter expertise in both Inﬂuencers and Paid Social media. You will lead the development of audience-ﬁrst, insight-led social campaigns—blending community engagement, inﬂuencer/creator partnerships, and cultural moments with precision-targeted paid media execution.

This role has an immediate start date, with an end date of December 18, 2026.

IntegratedStrategy&Planning
- Develop and present comprehensive social media strategies (Inﬂuencer and Paid) that align with business, marketing, audience, and community objectives.
- Lead the development of media plans (Paid, Inﬂuencer and both) to strategically meet speciﬁc campaign goals.
- Translate brand and performance objectives into media planning frameworks and tactical recommendations.
- Identify emerging social trends and platform capabilities, translating them into actionable, brand-right opportunities.
- Collaborate with additional teams to develop platform-native content strategies and briefs.
Campaign Execution & Management
- Lead end-to-end inﬂuencer, creator, and ambassador programs, including sourcing, vetting, approvals, execution, optimization, and reporting.
- Oversee campaign architecture, including platform mix, ﬂighting, budget allocation, and audience targeting.
- Ensure ﬂawless execution by managing brieﬁng, timelines, resources, and cross-functional workﬂows.
- Supervise the setup and documentation of campaigns, ensuring accuracy in media tools, IOs, and ad-tech implementation (tagging, brand safety, etc.).
- Maintain partnerships with key social media platforms and external agency partners
Client Management & Leadership
- Act as the primary point of contact for clients, presenting strategies, campaign updates, performance learnings, and tactical POVs.
- Manage expectations, provide timely communication, and ensure high levels of client satisfaction.
- Supervise and mentor Social Media Planners, Coordinators, and Assistants, fostering career development and workload management.
- Provide thought leadership on social media best practices, industry research, and performance optimization.

Performance & Optimization
- Track campaign performance against KPIs, conducting post-campaign analyses to turn data into future strategy opportunities.
- Analyze Paid and Inﬂuencer data to identify trends, optimize performance, and troubleshoot campaign discrepancies.
- Manage campaign budgets, billing, and invoicing reconciliation.
- Ensure adherence to platform best practices, FTC guidelines, and brand safety standards.

Experience:4–5 years in media planning, integrated strategy, or social media management (Agency experience highly preferred).
DualExpertisePreferred:Strong, demonstrated understanding of both Inﬂuencer strategy (inﬂuencers, content strategy) and Paid social (ad products, targeting, buying tools, performance marketing).
PlatformProﬁciency:In-depth knowledge of major social platforms, their ecosystems, ad units, and emerging media trends.
AnalyticalSkills:Ability to translate raw data into actionable insights and strategic recommendations.
TechnicalLiteracy:Proﬁciency with media tools and systems such as:
- Planning/Ad Tech: Social Platform Ad Managers, Prisma, GCM/Campaign Manager 360, Sprinklr, Nielsen, IAS, MediaTools, etc.
- Research: MRI, Comscore, Commspoint, NMI, or similar tools.
Communication: Excellent verbal and written communication skills; experienced in writing and presenting strategic, executive-level documents.
SoftSkills:Proven ability to collaborate with internal and external teams (Creative, PR, Account, Analytics, Clients), manage complex projects, and adapt to fast-paced, high-pressure environments.
IndustryFocus: Automotive or retail media experience is highly desirable.

Publicis Groupe Holdings B.V

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