About Groove Street Creative
Groove Street Creative is a creative marketing agency that helps businesses develop meaningful brands, tell compelling stories, and connect with their audiences through thoughtful strategy and creative execution.
We value fresh perspectives, original ideas, and strategic thinking that lead to compelling creative work—not cookie-cutter marketing.
About the Role
We're looking for a talented, versatile freelance copywriter to become an ongoing creative partner with our agency.
You'll work across a variety of clients, industries, and marketing initiatives, developing messaging that reflects each brand's unique personality and connects with its intended audience.
The ideal candidate can take complex ideas and detailed business information and transform them into clear, compelling marketing content. You should bring strong storytelling skills, creative thinking, and an understanding of how effective copy supports broader marketing strategies.
We welcome the thoughtful use of AI tools for research, brainstorming, and efficiency, but believe exceptional copywriting comes from human insight, creativity, and sound judgment. We're looking for someone who uses these tools to support their work rather than replace their own ideas and original writing.
This is an ongoing freelance opportunity, not a one-time project. We're looking to build a lasting relationship with someone who can consistently support our agency as client needs evolve.
Key Responsibilities
- Write engaging copy for websites, landing pages, email campaigns, social media, and other marketing materials.
- Develop brand messaging, headlines, taglines, and creative campaign concepts.
- Adapt writing styles and tones for different brands, industries, and target audiences.
- Translate complex business information into clear, accessible, audience-focused content.
- Apply marketing strategies and SEO best practices to digital content, following established keyword direction and guidelines.
- Research clients, industries, competitors, and audiences to develop relevant messaging.
- Collaborate with our creative team to brainstorm ideas and align copy with the overall creative direction.
- Edit and refine content based on feedback while maintaining consistency and quality.
- Manage multiple assignments, communicate proactively, and meet agreed-upon deadlines.
Qualifications & Experience
- 3–4 years of professional copywriting experience, preferably in an agency or freelance environment.
- A strong portfolio demonstrating original writing across multiple brands or marketing channels.
- Excellent writing, editing, proofreading, and storytelling skills.
- Working knowledge of SEO, brand positioning, and digital marketing principles.
- Understanding of audience motivations and how messaging influences engagement.
- Strong research skills and the ability to quickly understand unfamiliar businesses and industries.
- Excellent communication, organization, and time-management skills.
- Ability to work independently while collaborating effectively with a creative team.
What Makes Someone Successful in This Role
You might be a great fit if you:
- Bring fresh perspectives and creative thinking to the way ideas are communicated.
- Can write a playful social media caption one moment and polished professional website copy the next.
- Understand that effective copy is about more than sounding good — it needs to connect with the right people and support a larger marketing objective.
- Enjoy learning about different businesses and finding what makes each one unique.
- Bring ideas and recommendations to the table rather than simply following a brief.
- Value collaboration, clear communication, and thoughtful feedback.
The Opportunity
You'll become a consistent creative partner to our agency, contributing to ongoing client accounts and a range of marketing initiatives.
As an independent contractor, you'll have flexibility in how you manage your work while collaborating with our team on project goals, timelines, and deliverables.
Pay: $28.00 - $32.00 per hour
Expected hours: 15.0 – 20.0 per week
Benefits:
Application Question(s):
- Do you have experience turning complex business information into clear, engaging marketing content for different audiences?
Work Location: In person
