Social Content & Community Specialist
Location: New York, NY (4 days in office)
Employment Type: Freelance, about 32 hours per week.
Salary Range: $20-$40 hourly, depending on experience
About us
Morilee New York is a family of bridal and occasionwear brands, including Morilee and the Veni Infantino collections, sold through independent retailers across North America, Europe, Asia-Pacific and Latin America. Our collections cover bridal, bridesmaids, quinceañera, prom and eveningwear. We design gowns for some of the biggest days in people's lives, and we want our social channels to feel as personal as that.
The role
You'll own the day-to-day social presence of our brands, shoot and edit much of the content yourself, manage our social community, and make sure our retailers have what they need to sell our gowns on their own channels.
This is a hands-on role: daily posting across 10 core accounts on TikTok, Instagram and Facebook, covering our 4 core Morilee categories (Bridal, Quince, Prom and MLNY). TikTok leads for Bridal, Quince and Prom, and Instagram leads for MLNY. As a secondary focus, you'll also manage and develop our brand-level Pinterest and YouTube. You'll bring to life the brand strategy and visual direction set by our marketing leadership, turning it into a calendar and content that ships every day, with room to grow into shaping that strategy over time. You'll work alongside the team behind our Veni Infantino brands.
What you'll do
· Plan and run a content calendar for each category, built around collection launches, market weeks and key consumer seasons.
· Shoot and edit short-form video and photo content: showroom, runway, fittings, behind the scenes and product detail.
· Cover the major markets in person, including Chicago, New York and Barcelona, plus market appointments, brand events and influencer moments.
· Build monthly social toolkits for our retailers: ready-to-post images, video, captions and launch assets.
· Find, collect and share content from consumers, retailers and creators; help grow our creator and influencer relationships.
· Write captions and copy tailored to each category's voice and audience.
· Manage community engagement: comments, DMs, tags, retailer and consumer questions.
· Bring content plans to leadership regularly and work through our review process before content goes live.
· Work with design, sales and our US rep team so content supports what we're selling each season.
· Support paid and boosted posts with the right creative.
· Report monthly on performance and use what you learn to improve the next month.
What you bring
· 3–5 years in social media and content creation for a fashion, bridal, beauty or lifestyle brand.
· A portfolio of content you shot and edited yourself.
· Strong short-form video skills (iPhone, CapCut, Adobe Premiere or similar) and a good eye for styling and light.
· Experience running multiple accounts for distinct audiences at the same time.
· Good writing: clear, warm captions without filler.
· Comfort with analytics (Instagram Insights, Meta Business Suite, TikTok analytics) and scheduling tools (Later, Planoly, Sprout or similar).
· Organized, quick, and calm when launches stack up.
Nice to have
· Bridal or occasionwear experience, or experience with a wholesale brand that sells through retailers.
· Experience managing influencer or creator programs.
· Basic design skills (Canva, Photoshop).
· Spanish, for our LATAM and US Hispanic audiences.
How to apply
Send your resume and a link to your portfolio or the accounts you've run, with a few examples of content you created yourself.
