We have partnered with a global beauty and cosmetics powerhouse to find a creative and strategic marketing professional who will play a pivotal role in expanding their brand footprint within the vibrant Greater China beauty market. In this role, you will have the unique opportunity to bridge cultural insights with data-driven strategies, directly shaping how a world-renowned portfolio of beauty brands connects with Gen Z consumers. Partnering with Aquent means you will have dedicated support throughout your career journey, placing you in environments where your passion for beauty trends and digital storytelling can truly shine.
The Opportunity
As a key driver of international brand expansion, you will translate marketing logic into compelling visual narratives and actionable strategies. You will collaborate closely with cross-functional creative and digital teams, as well as external agency partners, to bring high-impact campaigns to life. From tracking viral social trends to coordinating dynamic photoshoots, your work will directly influence brand relevance and engagement in one of the world’s fastest-growing beauty landscapes.
Key Responsibilities
- Strategy & Brand Storytelling: Conduct competitive beauty market analyses, establish clear marketing logic, and build comprehensive, polished marketing decks and presentations.
- Trend & Market Intelligence: Monitor Gen Z social habits, viral beauty trends, and digital platform dynamics (such as RED/Xiaohongshu, Douyin, and WeChat) to identify actionable growth opportunities.
- Creative & Production Coordination: Support end-to-end production logistics, including photoshoot preparation, model/crew coordination, and seamless asset handoffs with internal creative and digital teams.
- Digital Asset & Campaign Execution: Ensure the timely delivery and quality control of localized digital assets, copy, and promotional materials across multiple touchpoints.
- Cross-Functional & Vendor Liaison: Facilitate day-to-day communication with internal stakeholders, consultants, freelance teams, and external creative or media agencies.
- Operational & Administrative Support: Manage workflow documentation, track artwork approvals, raise and follow up on purchase orders (POs), and monitor campaign budgets and expenses.
What You Bring (Must-Haves)
- Language Fluency: Professional working proficiency (both written and spoken) in Chinese (Mandarin and/or Cantonese) and English.
- Education: Bachelor’s degree or higher.
- Beauty & Trend Expertise: A deep personal passion for cosmetics, skincare, and beauty culture, paired with an intuitive grasp of Gen Z digital subcultures and consumer behavior.
- Analytical & Strategic Thinking: Proven ability to interpret sales and market data, organize insights logically, and translate them into polished presentation decks using Keynote, PowerPoint, or Google Slides.
- Project Management: Exceptional organizational and multitasking skills, with meticulous attention to detail regarding asset tracking, deadlines, and managing purchase orders.
- Mindset: A proactive, collaborative team player who thrives in a fast-paced, high-growth environment and possesses an eagerness to learn and adapt.
Nice-to-Haves
- Degree specialization in Marketing, Communications, Business, or a related field.
