FRAME is a modern fashion brand celebrated for its refined, effortless aesthetic. Since its founding in 2012, FRAME has become synonymous with contemporary luxury rooted in quality craftsmanship and cultural relevance.
Bridging California ease and Paris sophistication, FRAME draws inspiration from art and design, creating collections with a timeless yet modern sensibility.
Beyond fashion, the world of FRAME continues to expand through meaningful collaborations with cultural institutions from hotels to auction houses.
Today, FRAME is recognized globally for its ready-to-wear, denim, and accessories, with more than 20 stores across North America, Europe, and Asia, and distribution through leading department stores and boutiques worldwide.
Role Overview:
The Freelance Copywriter will support FRAME’s ecommerce and marketing teams with copy across product, email, SMS, website, social, and retail touchpoints. This role is ideal for a versatile, detail-oriented writer who can bring FRAME’s refined, effortless voice to every channel and thrive in a fast-paced fashion environment with a steady monthly launch cadence plus ad hoc requests. This position will report to the Ecommerce Director.
Responsibilities:
- Write product detail page (PDP) copy, including romance copy and product details, for monthly delivery and ad hoc capsule launches (~1,400 SKUs annually; 175-character romance copy)
- Write marketing email and SMS campaign copy (~10-15 emails and ~7 SMS per week)
- Provide ongoing website copy, including homepage refreshes and launch-related updates
- Write organic social media and paid social ad copy across campaign initiatives
- Write collection and delivery concept copy that communicates the inspiration, intention, and vision behind each launch (one narrative paragraph per delivery)
- Create clientele and retail activation copy, including store openings, event invitations and outreach, clienteling, and retail support materials
- Support additional customer-facing communications as needed while maintaining a consistent FRAME brand voice
Skills & Qualifications:
- Experience writing for fashion, luxury, or lifestyle brands, with a portfolio of relevant work
- Strong writing and editing skills with excellent attention to detail
- Ability to write in a refined, consistent brand voice across channels
- Experience with email and SMS marketing copy
- Ability to manage high volume and meet recurring launch deadlines
- Understanding of the FRAME customer and brand direction
