About Aventon

Aventon is an electric bicycle company that is passionate about creating high-quality, stylish, and affordable ebikes. We believe that e-bikes have the potential to revolutionize transportation and make it more accessible for everyone. Aventon is committed to providing our customers with the best possible riding experience, and we are always looking for ways to improve our products and services.

Position Summary

We’re seeking a versatile, detail-oriented Copywriter to craft compelling, on-brand copy across a wide range of channels and formats for our innovative range of ebikes. This role will play a critical part in ensuring a unified brand voice and consistent messaging that connects with audiences, drives engagement, and elevates our marketing campaigns and product launches.

Key Responsibilities: Brand Voice & Messaging

Develop and maintain a consistent, unified voice across all brand channels in collaboration with the Brand Director, including web, email, ads, packaging, B2B, social
Ensure tone, language, and style are aligned across campaigns, departments, and customer touchpoints
Evolve and sharpen brand voice for different platforms, tailoring messaging to audience and context
Optimize brand naming conventions for products, features, and innovations in collaboration with Product Marketing

Marketing & Campaign Copy

Write and edit copy for email campaigns, SMS, ads, hero placements, and promotional materials
Create taglines, headlines, and positioning lines that articulate the “why” behind product features and launches
Develop sales-focused landing page content, CTAs, and special campaign pages (e.g., product launches, giveaways, About Us, press pages)
Produce copy for B2B and retailer campaigns (e.g., print collateral, Promoboxx social campaigns, and ads)
Craft variations for A/B testing to optimize performance

Content Creation & Editorial

Create engaging blog content and adapt it for different formats, including email-friendly versions
Assist in shaping hero copy for social media and other platforms
Edit press releases and other media communications

Web & Digital Experience

Support ongoing website content needs, ensuring clarity, consistency, and effective CTAs
Maintain cohesive messaging for one-off specialty pages and product descriptions
Collaborate with design, marketing, and product teams to produce copy that supports both brand storytelling and conversion goals
Knowledge of SEO best practices and writing content with a digital focus

Qualifications

3+ years of professional copywriting experience, preferably in consumer brands or e-commerce
Strong portfolio showcasing versatility across channels and formats
Exceptional attention to detail, grammar, and style
Ability to adapt tone and messaging for different audiences and platforms
Experience in B2B and direct-to-consumer communications a plus
Comfortable managing multiple projects in a fast-paced environment
Great storytelling skills
Passion for electric bikes/cycling and the outdoors
Understanding of content and marketing funnels
Knowledge of HTML and creating digital content

Bonus Points:

Understanding of content and marketing funnel
Knowledge of HTML and creating digital content

What We Offer

Medical, Vision and Dental, Life Benefits
Life & Supplement Life
401K retirement plan
Vacation, Sick Leave & Personal Day
Training and Development
Career Opportunity!
Employee Discounts on Bikes and Accessories

EQUAL EMPLOYMENT OPPORTUNITY:

Ride Aventon, Inc. (“the Company” or “Aventon”) is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please email our Human Resources at hr@aventon.com.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

This salary range is provided in compliance with applicable state and local pay transparency laws. Final compensation will be determined based on experience, skills, geographic location, and performance.

Aventon

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