Field Marketing & Content Creator
Company: SYRCLE
Location: New York City, NY
Work Arrangement: Hybrid / Field-Based
Position Type: Temp Short-Term to Perm, Project-Based Engagement
Duration: Initial Two-Week Pilot Campaign
Compensation: $400 Fixed Project Fee + $5 Per Verified Ticket Sale
Start Date: ASAP
Potential for Continued Collaboration
About SYRCLE
SYRCLE is an emerging NYC-based social club and community brand dedicated to bringing people together through shared interests, curated experiences, and meaningful connections.
From Pilates and wellness socials to creative workshops, pop-up markets, and community gatherings, SYRCLE creates opportunities for adults to meet new people, explore new interests, and build genuine friendships.
Our vision extends beyond hosting individual events. We’re building a community where people can discover new hobbies, develop lasting connections, and experience NYC together.
As we prepare to launch our first series of experiences, we’re looking for a creative, outgoing, and culturally aware individual who can help introduce SYRCLE to new audiences through innovative content and grassroots marketing.
About the Role
We’re seeking a Field Marketing & Content Creator to help bring SYRCLE’s brand to life through original content production, creative storytelling, street interviews, and in-person marketing.
This role combines grassroots marketing, creative content development, short-form video production, on-camera engagement, and customer acquisition.
We’re looking for someone who understands contemporary social media culture, has a strong creative eye, and knows how to produce content that resonates with Gen Z and young millennial audiences.
The ideal candidate is equally comfortable engaging with strangers on the streets of NYC and developing creative video concepts that capture attention online.
We value originality, initiative, resourcefulness, and the ability to transform ideas into compelling visual content.
This is not a traditional social media management or graphic design position.
We’re looking for a hands-on creative who can independently develop, film, edit, and execute original marketing content while helping SYRCLE build brand awareness and attract its first customers.
Key Responsibilities
Field Marketing & Community Engagement
* Execute grassroots and experiential marketing initiatives throughout NYC.
* Confidently approach individuals and groups to introduce SYRCLE and its upcoming experiences.
* Conduct engaging conversations with prospective customers about SYRCLE’s events, community, and membership vision.
* Promote experiences through in-person outreach, branded marketing materials, and digital booking links.
* Identify relevant NYC neighborhoods, communities, and opportunities for direct audience engagement.
* Encourage interested individuals to explore SYRCLE, follow its social media accounts, and register for upcoming experiences.
* Support customer acquisition efforts and track engagement and attributable ticket purchases.
Creative Direction & Content Development
* Develop original short-form video concepts aligned with SYRCLE’s brand identity, audience, and marketing objectives.
* Conceptualize engaging lifestyle content, creative promotional videos, and small-scale commercial concepts.
* Bring fresh ideas inspired by contemporary social media culture, emerging trends, humor, and relatable storytelling.
* Create visually engaging content that communicates SYRCLE’s mission, experiences, and community-focused identity.
* Contribute creative ideas for branded content incorporating lifestyle settings, promotional materials, and real-world experiences.
* Collaborate with SYRCLE’s founder to develop and refine creative concepts.
* Support the planning and coordination of small-scale content shoots when mutually agreed upon.
Video Production & Editing
* Independently film and edit original short-form content for Instagram Reels, TikTok, and other relevant digital platforms.
* Produce engaging videos featuring strong hooks, compelling storytelling, creative transitions, and contemporary editing techniques.
* Incorporate relevant music, sound design, captions, visual effects, and platform-appropriate trends.
* Create content that feels authentic, entertaining, culturally relevant, and consistent with SYRCLE’s brand.
* Capture lifestyle footage, behind-the-scenes moments, and promotional content.
* Conduct street interviews centered around friendship, social life, community, wellness, and NYC culture.
* Appear on camera when appropriate and confidently engage with interview participants.
* Obtain appropriate participant consent and filming permissions.
Social Media Marketing & Promotion
* Develop original content that supports SYRCLE’s brand awareness, audience growth, and customer acquisition objectives.
* Create promotional videos that encourage viewers to explore upcoming experiences and take action.
* Publish approved campaign content to SYRCLE’s social media platforms as agreed.
* Write engaging captions and incorporate relevant calls to action.
* Identify emerging content trends and opportunities to improve audience engagement.
* Monitor content performance and recommend creative improvements.
* Coordinate with SYRCLE’s existing social media and creative support to maintain consistent branding and messaging.
Marketing Campaign Support
* Collaborate with SYRCLE’s founder to develop and execute creative marketing initiatives.
* Contribute ideas for reaching relevant NYC audiences through digital content and in-person engagement.
* Incorporate approved branded marketing materials into field marketing and content production.
* Support efforts to generate qualified customer interest, event registrations, and ticket purchases.
* Communicate campaign progress, observations, and recommendations.
* Maintain organized project materials and provide agreed campaign assets to SYRCLE.
Specific project assignments, deliverables, production requirements, timelines, and expectations will be discussed and mutually agreed upon before the engagement begins.
Ideal Candidate
We’re looking for someone who is:
* Outgoing, personable, and confident approaching strangers.
* A strong communicator who naturally engages people in conversation.
* Creative, imaginative, and passionate about visual storytelling.
* Experienced in independently filming and editing original short-form videos.
* Comfortable appearing on camera and conducting street interviews.
* Familiar with Gen Z and young millennial social media culture.
* Knowledgeable about Instagram Reels, TikTok, trending content formats, and contemporary editing styles.
* Capable of developing original creative concepts rather than relying exclusively on existing templates.
* Resourceful and comfortable working with limited production resources.
* Organized, reliable, and able to work independently.
* Interested in community building, lifestyle experiences, wellness, and NYC culture.
* Based in NYC and available for in-person marketing activities.
Preferred Experience
Experience in one or more of the following areas is preferred:
* Short-form video production and editing.
* Creative direction and content development.
* Lifestyle or commercial content production.
* Street interviews or on-camera hosting.
* Field marketing and grassroots marketing.
* Experiential marketing and brand activations.
* Social media content creation.
* Event marketing and promotion.
* Customer acquisition and community engagement.
Experience in every category is not required.
However, applicants must demonstrate strong original content creation abilities, creative storytelling skills, and confidence engaging with people.
Compensation & Project Structure
Fixed Project Fee: $400
The initial engagement is structured as a short-term, two-week pilot campaign.
The specific scope of work, responsibilities, deliverables, and deadlines will be discussed and mutually agreed upon before the project begins.
Performance Bonus: $5 Per Verified Ticket Sale
An additional $5 bonus is available for each qualifying paid event ticket purchased through the candidate’s attributable marketing efforts.
* Ticket sales must be verified through agreed tracking methods.
* Refunded or canceled purchases do not qualify.
* Free event RSVPs do not qualify for ticket-sale bonuses.
* The fixed project fee is not contingent upon achieving a specific number of ticket sales.
* Bonus attribution and payment terms will be established before the engagement begins.
This is an initial short-term opportunity with the potential for additional paid campaigns based on performance, business needs, and mutual interest.
How to Apply
Please submit the following:
1. Résumé or Professional Background
Highlight relevant experience in content creation, video production, creative marketing, field marketing, or related work.
2. Original Video Portfolio — Required
Provide links to videos you’ve personally conceptualized, filmed, produced, or edited.
We’re particularly interested in examples demonstrating:
* Creative short-form storytelling.
* Engaging Instagram Reels or TikTok content.
* Contemporary editing techniques and transitions.
* Original lifestyle or promotional content.
* Street interviews or on-camera content.
* Creative concepts featuring multiple participants.
Please clearly identify your role in each portfolio example.
3. Brief Introduction
Tell us why you’re interested in working with SYRCLE and what excites you about creating original content for an emerging NYC social club.
We’re especially interested in candidates who bring fresh ideas, creative initiative, and a genuine understanding of how to engage audiences both online and in person.
SYRCLE — Experiences That Connect.
