OVERVIEW
Our Internal Communications Manager is responsible for strategy, creation, and delivery of employee messaging and information flow across all media channels to align staff with leadership goals, boost engagement, and maintain the ongoing high performance of our teams.
We are seeking a tech-savvy communications professional comfortable leading stakeholders and taking responsibility for managing and producing video, email, and web internal communications. AI use is being defined for this position, and will be used for efficiency and streamlining of tasks.
POSITION STATUS: PART-TIME AND REMOTE WORK FROM HOME
- This position can be part-time or contracted services. Most work is remote work from home, with in-person meetings as needed.
- Location near Alexandria in Northern Virginia required. No relocation.
- Our preference is a part-time W2 employee, hired for 25-35 hours a month for 2 months to allow a review and creation period, followed by a workload of 15-20 hours per month for ongoing duties.
- For the best-fit candidate who prefers fractional services on a consulting basis, professional services may be contracted for the same monthly hours.
AREAS OF RESPONSIBILITY
1. Editorial Calendar and Project Management (20% of tasks):
- Guide internal stakeholders in Operations, Marketing, HR, Client Services, and Leadership, to deliver project inputs, planning, and deliverables to meet their needs,
- Develop an annual plan for all types of internal communications topics and content from all sources (leadership, operations, finance, marketing, HR, training.)
- Plan and execute a master editorial calendar in a monthly view of plans and deliverables
- Identify audiences, key messaging, create storyboards and content outlines
- Track KPIs and report metrics of success
- Conduct an annual swot analysis of methods, tools, and deliverables
- Ensure all software, production products, and processes are up to date and reflect best practices
2. Non-video Content and Media Creation and Delivery (50%):
- Produce copy, content and images for various media channels
- Manage weekly, monthly, and quarterly internal email bulletins
- Update and organize intranet content
3. Video Content Production, Editing, and Embedding (20%):
- Capture live video of our employees at work (client visits or office work), or recorded video from Zoom webcasts, Loom recordings, edit footage, manage audio, sound effects or music
- Produce final videos and categorize on our Vimeo site
- Assist others with Loom video production and distribution and embedding
- Schedule and assist with recording internal meetings on Zoom to be edited and posted for internal sharing and replay access
4. Team Collaboration, Events Logistics, and Post-Event Amplification (10%):
- Collaborate with leaders and employees on content needs and messaging
- Ensure all forms of communication meet employee needs and gain full employee participation
- Plan engaging social events to foster healthy inter-team communications and teambuilding
- Manage logistics and create deliverables for team trainings, meetings, and social events (slides, notes, scripts, checklists, activities, badges, nametags, etc)
- Package highlights into recap newsletters, videos, notes, or summaries
REQUIREMENTS
The perfect fit is a creative and audience-focused communicator with video and graphic design experience. You will succeed here if you:
- Are energetic, friendly, and openly optimistic
- Love discovering an audience’s wants and needs, planning communications, building visibility through content, managing change and feedback, and measuring results
- Manage planning, organization and production of parallel assignments while ensuring accuracy of detail, adherence to standards, and timely delivery
- Contribute positively to our interpersonal dynamics in a virtual team, fostering close and trusting relationships without working together in a physical location
- Can continually develop and refine AI strategies for this position
TECHNOLOGY EXPERTISE REQUIRED
Must have experience in these tools or equivalent, and be able to evaluate new tools and processes for ongoing improvement: MailChimp, Asana, Canva, Vimeo, WordPress, Loom, Google tools, and learn Papyrs our company intranet publishing system, to create and publish content.
- Videography and editing tools (we use iPhone/Canva/Loom/Vimeo)
- Google Drive, Docs, Sheets and Forms
- Asana (internal team schedule planning and editorial calendaring)
- Vimeo management and categorizing of private video collections
- Canva graphics software (shared team graphics development)
- MailChimp email design, campaigns, metrics
- Website design and content updates (WordPress plus any other CMS, knowledgebase or employee intranet)
- Loom (screen & video recording)
- Zoom (web and phone conferencing) and associated webcasting software
BENEFITS
- This part-time position does not qualify for health insurance benefits. Other benefits and perks include:
- Work from home
- Flexible hours
- Paid Time Off
- Mileage reimbursement at IRS standard rate
- 401(k) eligibility after working 500 hours in each of 2 consecutive 12 month periods
- 50% employee discount on our services (within our service area only),
- An expense allowance for job gear
WORK HOURS & LOCATION
- This part-time position requires some in-person work weekdays during business hours and work from home are both required. Occasional weekend hours are required a few times a year for reasons that can't be duplicated on weekdays.
- Location within 10 miles of our service area is required.
PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT:
Our work environment is virtual, with all employees working from home. We meet as a team often on zoom, and in-person occasionally. Physical requirements for this position include:
- An ergonomic and quiet virtual workstation at home
- Ability to walk, stoop, squat, jog, and maintain balance while filming video or performing in video
- Ability to carry up to 30 lbs
- Ability to complete multiple hours of desk-based computer work
- Ability to identify, analyze and assess details
- Ability to clearly communicate with others and exchange information accurately and effectively
- Ability to present, meet, listen, and discuss effectively in person or on video meetings
- Ability to work in a constant state of alertness and in a safe manner
- Ability to focus for period of time when alone and when working collaboratively with others
PLEASE BE READY TO REPLY WITH
- Your cover letter file to upload and resume file to upload
- Link to your online portfolio including descriptions of past projects, deliverables, and other work, supported by screenshots or URLs of visible work
ABOUT US
Alexandria Pet Care is a specialized in-home pet caregiving company providing personalized pet sitting and dog walking for 800+ local households. We deliver excellence by being a mission-driven, woman-owned, and inclusive business that celebrates diversity in all its forms. Everyone who works here is paid well, with generous benefits, and the expectations are high. Thanks to our excellent small neighborhood teams of employees who keep an ongoing high standard of client care, Alexandria Pet Care enjoys an extremely loyal client base and year-over-year growth.
We’re known as the most trusted and most experienced team in town, and we’re the only local service with every employee Fear Free Certified® and CPR/First Aid certified. Our service area encompasses 30 square miles including all of Alexandria City along with the portion of Fairfax County, Virginia between Huntington and Mount Vernon.
We’re a relationship-based company with a stellar reputation and 5-star ratings on Google, Facebook, Nextdoor and Yelp. Since the company’s inception in 2004, Alexandria Pet Care has only hired career pet experts to provide tailored in-their-home animal care for all types of indoor household pets.
To streamline our client experience and employee scheduling, the company uses a comprehensive client relationship management system to schedule, track, bill, document client instructions, and log services, so we can provide clients with real-time visit updates and photos about how their pet is doing. We are a 365-day appointment-based operation with employee teams working 105 hours a week, from 7 am to 10 pm every day.
Alexandria Pet Care is committed to being a preferred local employer for professionals seeking diversity and inclusivity in the workplace. We are an Equal Opportunity Employer, and do not discriminate because of race, color, creed, religion, national origin, disability, age, pregnancy, genetic predisposition or carrier status, gender, gender identity, marital status, citizenship status, or sexual orientation.
In closing, we are committed caregivers. Our team of deeply caring people takes great pride in their expertise and their work. We are focused on a safe, inclusive and fulfilling workplace for our employees, so they can focus on delivering and excellent client experience for each pet owner who hires us.
