Job Summary
Reporting to the Senior Director, Communications, the Senior Manager, Digital Content supports all and manages specific aspects of communications for USA Swimming and the USA Swimming Foundation. The Communications Team, led by the Senior Director, Communications, supports the organization in core communications functions, including public relations, media relations, print and digital publications, digital content, digital and social content, athlete promotion, organizational storytelling, and internal member communications.
Essential Duties & Responsibilities
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Support the Senior Director, Communications in cultivating the public image of USA Swimming and the USA Swimming Foundation through internal and external communications using a multitude of channels; primarily Meta platforms, X, LinkedIn, TikTok, etc.
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Contribute to all internal and external communications, public relations, media relations, and operations, including but not limited to:
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Develop messaging while collaborating across the organization.
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Support the planning and execution of communications and media operations at all National events, including U.S. Olympic Team Trials – Swimming, National Championships, U.S. Open and the Pro Swim Series.
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Support the planning and execution of communications and media operations for the U.S. National Team at international events, including World Championships, Olympic Games, and others.
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Support digital media initiatives for the organization (events, campaigns, programs, etc.).
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Communications lead for the following areas:
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Manage digital content strategy, development, and execution, including and not limited to:
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Oversee the strategy and execution of USA Swimming’s social and communications content calendars.
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Coordinate content ideas and execution with USA Swimming athlete members, developing compelling original content.
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Oversee the content strategy for USASwimming.org. Assist with the editing and designing on USASwimming.org.
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Create, edit, and review digital graphics. Assist with video and photo capturing and editing as needed.
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Develop and maintain a social media brand book that outlines tone, channel strategies and content guidelines, so the organization understands the rationale behind social content decisions.
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Create social plans in advance of each major event, including trend research, shot lists, mood boards, and content roadmaps. Lead social planning for the 2028 U.S. Olympic Team Trials – Swimming and the LA28 Olympic Games, including navigating broadcast partner content access guidelines.
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Collaborate regularly with the creative and video teams to develop Look-and-Feel kits and templates for events and campaigns, and to standardize Slate guidelines and brand assets.
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Work with the partnerships team to build and maintain a sponsored content asset inventory, including tracking links and analytics for partner reporting.
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Develop and maintain an asset cataloging and tagging system in media management platforms (Greenfly, Frame) to support trending and evergreen content.
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Set social KPIs and year-over-year targets, and use analytics and benchmarking tools (Meltwater) to report on performance and inform strategy.
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Evaluate and plan for new channels and growth opportunities, including a TikTok launch plan and paid social, and build and manage a catalog of influencers and freelance creators.
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Develop and evolve the social strategy for USA Swimming Foundation channels.
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Plan and maintain channel presence, including scheduled refreshes of bios, headers and highlights, and dedicated daily community engagement.
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Supervise, mentor, and develop digital content team members, setting clear expectations, roles, and growth opportunities.
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Oversee the creation of media guides for major national and international events.
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Oversee the development and editing of USA Swimming and USA Swimming Foundation newsletters and email communications (e.g., Lane Lines, National Team, Officials and Foundation).
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Support Senior Director, Communications with CRM and Marketing Automation system maintenance, execution, and strategic planning.
Required Skills & Abilities:
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In-depth knowledge and practice of industry-standard public relations, media relations, and communications best practices.
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Effective verbal and written communication skills across multiple channels and for a multitude of audiences to ensure accurate and desired messaging is achieved and maintained.
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Exceptional interpersonal skills. Execute and deliver messaging while maintaining a professional and respectful demeanor. Strong supervisory and leadership skills.
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Ability to function and adapt well in a fast-paced environment. Ability to work well with others in a collaborative environment.
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Organizational skills and meticulous attention to detail.
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Time management and the ability to consistently meet deadlines.
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Ability to prioritize tasks and produce appropriate responses to internal and external requests, delegating when appropriate.
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Proficient in social media execution and data analysis platforms, Adobe Creative Suite, Microsoft Teams and Office Suite, Zoom, media management platforms, project management platforms, website publishing, and customer relationship management platforms.
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Familiarity with Greenfly, Frame, Slate, Meltwater, Monday, and Marketing Cloud platforms would support success in this role.
Education & Experience:
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Bachelor’s degree in communications, public relations, journalism, digital storytelling or related field.
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Minimum seven years’ experience working in communications, media relations, public relations, journalism, digital storytelling or related field. Experience working in sports preferred.
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Minimum two years’ experience in a supervisory role.
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Experience with CRM and Marketing System Automation required.
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Understanding or experience of National Governing Bodies (NGB’s) structures, roles, and objectives in relation to the Olympic Movement and athlete relations.
Physical Requirements:
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Must be able to work occasional nights and weekends.
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Must be able to lift up to ten (10) pounds.
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Must be able to travel and perform essential duties and responsibilities, both domestically and internationally, up to 15% of the year. Must maintain documentation that allows for international travel for the duration of employment.
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This position works in an office setting in the USA Swimming headquarters office in Colorado Springs, Colorado; must be willing to relocate to Colorado Springs, Colorado, or the surrounding area.
Salary & Benefits:
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Salary range for this position is $80,000 - $90,000 annually.
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Bonus Eligibility: Based on company performance, this position may be eligible for an annual target bonus of 7.5%.
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Benefits available include:
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Medical, dental, and vision
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Company paid short-term and long-term disability
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Company paid group term life and AD&D insurance
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Paid Parental leave
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Paid Family Medical Leave
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401 (k) safe harbor match after 1 year of service
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Profit sharing contribution after 2 years of service
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EAP
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PTO
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15+ paid holidays
*This job posting contains a pay range, which represents the range of salaries that USA Swimming believes, in good faith, at the time of this posting that it might be willing to pay for the posted position. USA Swimming expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would USA Swimming consider paying a salary or rate near the higher end of the range.*
Anticipated Application Deadline: October 12, 2026
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
