Company Summary
At USA Triathlon, we believe in the power of sport to transform lives — and in the strength of a team that lives that passion and mission every day. As the Olympic and Paralympic National Governing Body (NGB) for triathlon and multisport in the U.S., we’re driven to grow participation, inspire communities, and empower athletes of all backgrounds to reach their personal bests.
We’re a team of bold thinkers, passionate doers, and collaborative leaders united by service, performance, innovation, and inclusion. Recognized by the U.S. Olympic & Paralympic Committee for our commitment to diversity and inclusion, we offer unlimited PTO, 100% employer-paid medical benefits, and a supportive culture that celebrates excellence and balance.
Every day, our work is fueled by our Purpose, Mission, and Vision:
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Purpose: Give everyone a chance to tri — removing barriers and creating opportunities for all.
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Mission: Drive success for multisport from the starting line to lifelong love.
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Vision: Bring triathlon to new places, people, and possibilities.
We’re the hub for a nationwide multisport community of athletes, coaches, race directors, and clubs. From youth and collegiate development to high-performance racing and community access initiatives, USA Triathlon drives the future of endurance sport in America.
Join us in Colorado Springs — recognized as one of the nation’s best places to live — and help shape the future of Olympic and Paralympic sport.
We are proud to be an equal opportunity employer. All qualified applicants are encouraged to apply.
Position Summary
USA Triathlon is hiring a Content Manager to help build and operate the content engine for USA Triathlon, USA TRI, and the USA Triathlon Foundation as we head toward the LA 2028 Olympic and Paralympic Games and beyond. This role sits at the center of our storytelling operation—finding the people, moments, and stories that matter and turning them into compelling content across social, digital, editorial, and other channels. You’ll work closely with athletes, coaches, race directors, clubs, youth, staff, and partners to bring the sport to life and help more people understand why triathlon matters.
You’ll help tell the full story of triathlon: from Olympic and Paralympic athletes and emerging talent to the age group athletes and communities that make the sport possible. You’ll also help create stories that connect audiences to USA Triathlon’s programs, the USA Triathlon Foundation, and our corporate partners. This is a hands-on role for a strong storyteller and organized content operator who can move from idea to execution quickly, manage multiple priorities, and consistently produce work that people want to watch, read, and share.
Essential Job Functions
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Tell great stories. Identify and develop compelling stories about athletes, people, communities, events, and the sport of triathlon that build awareness, connection, and fandom.
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Own the editorial pipeline. Help manage the editorial calendar and maintain a consistent pipeline of content across USA TRI, USA Triathlon, and Foundation channels, ensuring stories are planned well ahead of major moments and opportunities.
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Create and publish content. Develop written and social content, including features, profiles, interviews, captions, web stories, campaign content, and other editorial formats. Work with internal teams and contractors to develop complementary video, photography, and graphic content.
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Expand our content ecosystem. Identify partners, creators, athletes, events, and organizations producing content that can help tell the broader story of triathlon. Build a reliable pipeline for discovering, curating, and leveraging that content across our channels, while developing partnerships that expand our reach and storytelling capabilities.
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Bring athletes to life. Build relationships with athletes to uncover stories beyond competition results—including training, travel, preparation, personality, challenges, accomplishments, and life outside racing.
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Support major moments. Develop and execute content plans around Olympic and Paralympic events, World Championships, national championships, major domestic races, athlete milestones, and other key moments on the triathlon calendar.
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Build audience and engagement. Create content that grows reach, deepens engagement, and gives audiences reasons to follow, participate in and support USA TRI, USA Triathlon and the USA Triathlon Foundation.
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Support organizational priorities. Develop content that supports membership, participation, philanthropy, corporate partnerships, events, athlete development, and other organizational priorities.
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Collaborate across teams. Work closely with Marketing & Communications, High Performance, Constituent Engagement, Events, Education, Corporate Partnerships, Philanthropy, and other teams to identify opportunities and develop content that advances shared goals.
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Manage content projects. Coordinate assignments, timelines, approvals, contributors, freelancers, and other resources to move content from concept through publication.
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Use data to improve. Monitor content performance and audience behavior to understand what is resonating, identify opportunities, and continuously improve content.
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Protect the brand. Ensure content reflects established brand standards, voice, editorial guidelines, and applicable USOPC, IOC, and IPC requirements, including Rule 40.
Supervisory Responsibilities
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None. May provide day-to-day direction and coordination to freelance writers, photographers, videographers, and other external content contributors.
Knowledge, Skills, and Abilities
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Strong storytelling ability. Can find the human story within an athlete, event, result, or community and turn it into compelling content.
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Excellent writing and editing. Exceptional command of written communication, with the ability to adapt voice, format, and tone for different audiences and channels.
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Editorial judgment. Understands what makes a story worth telling, how to develop it, and where and when it should be told.
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Content production expertise. Experience creating and managing content across social, web, email, video, and other digital channels.
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Athlete relationship skills. Comfortable building trust with athletes and telling personal stories with authenticity, respect, and care.
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Strong project management. Highly organized and able to manage multiple stories, deadlines, contributors, and priorities without losing quality.
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Audience mindset. Understands how content can attract attention, create engagement, build fandom, and ultimately move audiences toward deeper involvement.
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Collaborative approach. Works effectively across teams and can turn organizational priorities into compelling stories without losing the audience perspective.
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Resourcefulness. Comfortable working in a fast-moving environment with limited resources and finding creative ways to get high-quality work done.
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Performance mindset. Uses audience data, content performance, and emerging trends to inform decisions and improve results.
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Knowledge of triathlon and sport. Familiarity with triathlon, endurance sports, Olympic and Paralympic sport, or the broader sports media landscape is preferred.
Qualifications
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5–7+ years of experience in content, marketing, communications, journalism, or a related field, with increasing responsibility for content strategy and execution.
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Experience leading content projects or small teams, with a track record of setting clear expectations, developing talent, and delivering high-quality work.
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Proven ability to build and manage a content pipeline that consistently delivers engaging content and grows audience reach and engagement.
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Strong storytelling and editorial instincts, with experience developing content across social, video, digital, editorial, and other channels.
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Strong project management skills, with the ability to manage multiple priorities, deadlines, stakeholders, and external contributors in a fast-paced environment.
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Data-informed mindset, with the ability to use audience insights and content performance to prioritize work and improve results.
Resourceful and hands-on, with the ability to produce high-quality work and make smart tradeoffs in a lean environment.
Preferred
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Experience with the Olympic and Paralympic movement or a professional sports property.
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Content experience supporting fundraising or sponsorship revenue.
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Familiarity with endurance or participation-based sport.
Working Conditions and Physical Requirements
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USA Triathlon offers a hybrid work schedule and requires this position to be on site at USAT headquarters in Colorado Springs, CO at least two days per week
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While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard. The employee may be required to exert force to manipulate or move items weighing up to 30 pounds.
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This position may require limited non-traditional work hours including evenings, weekends, and some holidays related to USA Triathlon event attendance and support. Event attendance and support may entail travel, including outside of traditional office hours, to USA Triathlon events and/or international events
EEO Statement
USA Triathlon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
Disclaimer
This job description is intended to describe the general nature and level of work performed. It is not intended to be an exhaustive list of all duties, responsibilities, and qualifications required. Duties and responsibilities may change as business needs evolve.
