Company Description Liberty Tax is a leading income tax preparation franchise known for friendly, accurate service backed by a money-back guarantee. Founded in 1997, the company has grown rapidly into an industry leader with a large network of tax preparers and millions of individual tax returns prepared. With thousands of offices across the U.S. and Canada, Liberty Tax offers broad community presence and opportunities for professional growth. The company is recognized for its energetic brand, including Liberty wavers, roadside events, and a fun, supportive culture. Liberty Tax emphasizes strong support for franchisees and team members, guided by its mission to raise the bar for tax preparation services.
Position: Social Media Marketing Specialist
Employment Type: Gig / Independent Contractor
Hours: Flexible / Part-Time
Reports To: Business Owner / Office Manager
Position Summary
We are seeking a creative, reliable, and self-motivated Social Media Marketing Specialist to help grow our business through engaging and professional social media content. The ideal candidate will be responsible for developing, creating, scheduling, and managing social media content that increases brand awareness, encourages audience engagement, and generates new client leads.
This position is ideal for someone who understands social media trends, enjoys creating engaging content, and can independently manage a social media presence with minimal supervision.
Ideal Candidate
We are looking for someone who can take an idea such as "We need a post about the upcoming tax deadline" and independently turn it into an attractive graphic or video, an engaging caption, an appropriate call-to-action, and a scheduled social media post.
The ideal person is creative, dependable, proactive, comfortable with technology, and understands how to turn social media attention into actual business opportunities.
Key Responsibilities
- Develop and maintain a social media content strategy consistent with the company's brand and marketing goals.
- Create engaging content for platforms such as Facebook, Instagram, TikTok, and LinkedIn.
- Develop a monthly content calendar and submit content for approval when appropriate.
- Create posts, graphics, short-form videos, reels, stories, and other social media content.
- Write engaging captions, headlines, calls-to-action, and promotional copy.
- Research relevant industry topics, seasonal opportunities, holidays, and trending social media topics.
- Repurpose existing content into multiple social media formats.
- Schedule and publish posts consistently according to the agreed-upon content calendar.
- Monitor comments, messages, and engagement and bring important inquiries or potential client leads to management's attention.
- Monitor social media trends and recommend new content ideas and strategies.
- Maintain a professional and consistent brand image across all social media platforms.
- Track basic performance metrics such as reach, engagement, followers, website traffic, and leads.
- Provide periodic reports or updates regarding social media performance.
- Make recommendations for improving engagement and lead generation based on performance.
- Coordinate with management to promote special offers, important deadlines, community involvement, events, and other business activities.
- Ensure all content is professional, accurate, appropriate for the company's audience, and compliant with applicable advertising and industry requirements.
Content Focus
For a tax and accounting business, content may include:
- Tax tips and educational information
- Tax deadline reminders
- Common tax mistakes
- Tax-saving strategies
- Frequently asked tax questions
- Small-business and self-employed tax topics
- Higher-income taxpayer topics
- Business and financial tips
- Behind-the-scenes office content
- Employee and community spotlights
- Client-friendly educational videos
- Seasonal tax content
- Promotions and calls to schedule an appointment
- Humorous or relatable tax content
- Local/community content designed to increase brand awareness
Qualifications
- Previous experience managing social media accounts for a business or organization.
- Strong written communication and copywriting skills.
- Knowledge of Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.
- Experience creating graphics and short-form video content.
- Familiarity with tools such as Canva, Meta Business Suite, or similar social media management platforms.
- Understanding of social media algorithms, engagement strategies, and current trends.
- Ability to create professional content while maintaining a conversational and approachable tone.
- Strong organizational skills and ability to meet agreed-upon deadlines.
- Ability to work independently and take initiative.
- Basic understanding of social media analytics and performance reporting.
Preferred Qualifications
- Experience marketing professional services, tax, accounting, financial, legal, insurance, or other highly regulated businesses.
- Experience generating leads through social media.
- Experience with short-form video and Reels/TikTok-style content.
- Basic knowledge of paid social media advertising.
- Photography or video-production experience.
- Experience developing content specifically for local businesses.
Performance Expectations
The Social Media Marketing Specialist is expected to:
- Maintain a consistent posting schedule.
- Produce high-quality, original, and engaging content.
- Increase audience engagement and brand awareness.
- Help generate qualified leads and inquiries through social media.
- Stay current with social media trends and platform changes.
- Meet agreed-upon deadlines and communicate proactively.
- Protect the confidentiality and reputation of the company and its clients.
Independent Contractor / Gig Position
This position is structured as an independent contractor/gig engagement. Compensation, scope of work, expected deliverables, posting frequency, deadlines, and payment terms will be established in a separate contractor agreement.
The contractor will be responsible for providing their own equipment, software, and resources necessary to perform the agreed-upon services unless otherwise specified in writing.
Important: The contractor should not provide tax advice, make representations on behalf of the company, or respond to tax-specific client questions unless specifically authorized by management.
