Company Description Liberty Tax is a leading income tax preparation franchise known for friendly, accurate service backed by a money-back guarantee. Founded in 1997, the company has grown rapidly into an industry leader with a large network of tax preparers and millions of individual tax returns prepared. With thousands of offices across the U.S. and Canada, Liberty Tax offers broad community presence and opportunities for professional growth. The company is recognized for its energetic brand, including Liberty wavers, roadside events, and a fun, supportive culture. Liberty Tax emphasizes strong support for franchisees and team members, guided by its mission to raise the bar for tax preparation services.

Position: Social Media Marketing Specialist

Employment Type: Gig / Independent Contractor

Hours: Flexible / Part-Time

Reports To: Business Owner / Office Manager

Position Summary

We are seeking a creative, reliable, and self-motivated Social Media Marketing Specialist to help grow our business through engaging and professional social media content. The ideal candidate will be responsible for developing, creating, scheduling, and managing social media content that increases brand awareness, encourages audience engagement, and generates new client leads.

This position is ideal for someone who understands social media trends, enjoys creating engaging content, and can independently manage a social media presence with minimal supervision.

Ideal Candidate

We are looking for someone who can take an idea such as "We need a post about the upcoming tax deadline" and independently turn it into an attractive graphic or video, an engaging caption, an appropriate call-to-action, and a scheduled social media post.

The ideal person is creative, dependable, proactive, comfortable with technology, and understands how to turn social media attention into actual business opportunities.

Key Responsibilities

Develop and maintain a social media content strategy consistent with the company's brand and marketing goals.
Create engaging content for platforms such as Facebook, Instagram, TikTok, and LinkedIn.
Develop a monthly content calendar and submit content for approval when appropriate.
Create posts, graphics, short-form videos, reels, stories, and other social media content.
Write engaging captions, headlines, calls-to-action, and promotional copy.
Research relevant industry topics, seasonal opportunities, holidays, and trending social media topics.
Repurpose existing content into multiple social media formats.
Schedule and publish posts consistently according to the agreed-upon content calendar.
Monitor comments, messages, and engagement and bring important inquiries or potential client leads to management's attention.
Monitor social media trends and recommend new content ideas and strategies.
Maintain a professional and consistent brand image across all social media platforms.
Track basic performance metrics such as reach, engagement, followers, website traffic, and leads.
Provide periodic reports or updates regarding social media performance.
Make recommendations for improving engagement and lead generation based on performance.
Coordinate with management to promote special offers, important deadlines, community involvement, events, and other business activities.
Ensure all content is professional, accurate, appropriate for the company's audience, and compliant with applicable advertising and industry requirements.

Content Focus

For a tax and accounting business, content may include:

Tax tips and educational information
Tax deadline reminders
Common tax mistakes
Tax-saving strategies
Frequently asked tax questions
Small-business and self-employed tax topics
Higher-income taxpayer topics
Business and financial tips
Behind-the-scenes office content
Employee and community spotlights
Client-friendly educational videos
Seasonal tax content
Promotions and calls to schedule an appointment
Humorous or relatable tax content
Local/community content designed to increase brand awareness

Qualifications

Previous experience managing social media accounts for a business or organization.
Strong written communication and copywriting skills.
Knowledge of Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.
Experience creating graphics and short-form video content.
Familiarity with tools such as Canva, Meta Business Suite, or similar social media management platforms.
Understanding of social media algorithms, engagement strategies, and current trends.
Ability to create professional content while maintaining a conversational and approachable tone.
Strong organizational skills and ability to meet agreed-upon deadlines.
Ability to work independently and take initiative.
Basic understanding of social media analytics and performance reporting.

Preferred Qualifications

Experience marketing professional services, tax, accounting, financial, legal, insurance, or other highly regulated businesses.
Experience generating leads through social media.
Experience with short-form video and Reels/TikTok-style content.
Basic knowledge of paid social media advertising.
Photography or video-production experience.
Experience developing content specifically for local businesses.

Performance Expectations

The Social Media Marketing Specialist is expected to:

Maintain a consistent posting schedule.
Produce high-quality, original, and engaging content.
Increase audience engagement and brand awareness.
Help generate qualified leads and inquiries through social media.
Stay current with social media trends and platform changes.
Meet agreed-upon deadlines and communicate proactively.
Protect the confidentiality and reputation of the company and its clients.

Independent Contractor / Gig Position

This position is structured as an independent contractor/gig engagement. Compensation, scope of work, expected deliverables, posting frequency, deadlines, and payment terms will be established in a separate contractor agreement.

The contractor will be responsible for providing their own equipment, software, and resources necessary to perform the agreed-upon services unless otherwise specified in writing.

Important: The contractor should not provide tax advice, make representations on behalf of the company, or respond to tax-specific client questions unless specifically authorized by management.

Liberty Tax

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