We are looking for a Paid Media Manager to lead social media advertising efforts for a telecom services organization in New York, New York. This Long-term Contract position will focus on building thoughtful paid media strategies, creating compelling campaign content, and improving performance across social platforms. The ideal candidate brings a strong understanding of audience engagement, platform best practices, and the tools needed to manage and optimize digital campaigns effectively.
Responsibilities:
• Develop and manage paid social media initiatives that align with marketing goals and audience growth priorities.
• Create, organize, and refine social media content designed to support campaign performance across multiple digital channels.
• Build platform-specific media strategies that strengthen brand visibility, engagement, and conversion outcomes.
• Monitor campaign results closely and adjust targeting, creative elements, and spend allocation to improve return on investment.
• Use social media management and analytics tools to schedule activity, track performance, and present actionable insights.
• Partner with internal stakeholders to ensure messaging, creative direction, and campaign execution remain consistent and effective.
• Stay informed on emerging social trends, advertising formats, and channel updates to recommend new opportunities for campaign success.
• Proven experience managing paid social media campaigns in a detail-oriented marketing environment.
• Strong knowledge of social media strategy, content development, and campaign optimization practices.
• Hands-on ability with social media tools used for publishing, reporting, and performance analysis.
• Demonstrated understanding of audience targeting, budget management, and paid media measurement.
• Ability to interpret campaign data and translate findings into clear recommendations and next steps.
• Excellent communication and collaboration skills for working with cross-functional teams.
• Experience supporting digital marketing efforts within a fast-paced, results-driven organization is preferred.
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