Freelance Art Director

We Are Social • Contract • New York, NY, US • 4h ago

What You'll Do

Concept and create strong, compelling ideas that resonate with target audiences
Design for clients and agency new business efforts, working within brand guidelines while pushing for design excellence
Develop creative concepts that align with strategic client objectives, ensuring all visual output maintains the highest agency standards from ideation to final delivery
Present and defend art direction to internal leadership and external clients, effectively decoding feedback into actionable creative tasks for the broader team
Navigate complex project constraints, including tight deadlines and evolving budgets by finding innovative solutions that preserve the integrity of the original vision
Manage multiple concurrent projects of varying complexity with precision and adaptability under pressure
Act as a primary mentor for junior and mid-level creatives, providing constructive feedback and fostering a culture of high-performance and continuous visual improvement
Implement advanced AI tools to supercharge the creative lifecycle, from generating comprehensive visual identities to rapid video asset creation
Infuse generative AI into client pitches and prototypes to create hyper-realistic product shots and fully realized campaign mockups that win new business
Proactively research emerging AI trends and tools, leading the team in ethical discussions and establishing best practices for AI usage within the creative department
Ideate and build effective stories that match the quality of each social platform
Excellent communicator who can confidently articulate ideas to others, from storyboard to final work
Design visually engaging presentations, create mockups & do light retouching as needed that help sell creative ideas to top clients in the industry
Work collaboratively with a large team of creatives from ideation to execution to help to ensure ideas are created and brought to life

Requirements For This Role

6+ years of experience in art direction within a fast-paced agency environment
Portfolio demonstrating sophisticated creative thinking, nuanced typography, and expert-level composition across digital and traditional media
Experience presenting and working directly with clients
Comfortable working in a fast paced environment, and managing multiple projects at once
Proficiency across Adobe Design suite; fluency in both After Effects and Premiere
Deep familiarity with ethical AI frameworks and the legalities of AI-generated content in a commercial setting
Excellent attention to detail

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