Our Client is seeking a Paid Social Manager.
Location: Hybrid in Manhattan
Length: Extendible W2 Contract - 3 months to start
Role Overview
We are seeking a Paid Social Manager to support high-priority client accounts as part of a specialized digital media team. In this role, you will be responsible for managing and optimizing paid social campaigns, providing strategic recommendations, and ensuring strong campaign performance across multiple platforms. This position requires a hands-on practitioner who can quickly integrate into client teams, manage competing priorities, and drive results in dynamic environments.
Key Responsibilities
- Develop campaign forecasts, media plans, and strategic recommendations aligned with client objectives.
- Understand client products, services, target audiences, and marketing goals to build effective paid social strategies.
- Plan, launch, manage, and optimize paid social campaigns across major social platforms.
- Monitor campaign pacing, performance, and delivery to ensure key performance indicators are met.
- Conduct quality assurance checks and proactively identify, troubleshoot, and escalate campaign issues.
- Analyze campaign results and provide actionable insights and recommendations.
- Prepare and deliver regular performance reports and status updates to stakeholders.
- Partner with cross-functional teams to develop integrated digital marketing campaigns.
- Identify opportunities to improve workflow efficiency, automation, and operational processes.
- Contribute to best practices, process documentation, and strategic planning initiatives.
- Mentor and provide guidance to junior team members when appropriate.
- Take ownership of assigned workstreams and deliverables while working independently with minimal oversight.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, Advertising, Analytics, or a related field, or equivalent professional experience.
- 3+ years of experience managing paid social campaigns.
- Hands-on experience with platforms such as:
- Meta (Facebook and Instagram)
- TikTok
- X (formerly Twitter)
- Pinterest
- LinkedIn
- Snapchat (preferred)
- Proven experience scaling campaigns and driving measurable business results.
- Strong understanding of campaign pacing, budget management, audience targeting, optimization strategies, and performance measurement.
- Experience using analytics and reporting tools to evaluate campaign effectiveness.
- Excellent written and verbal communication skills.
- Strong organizational skills, attention to detail, and ability to manage multiple priorities.
- Demonstrated ability to work collaboratively across teams and stakeholders.
Preferred Qualifications
- Experience supporting enterprise-level or large-scale client accounts.
- Experience working in fast-paced environments with changing priorities.
- Previous experience mentoring, training, or leading junior team members.
- Familiarity with digital advertising technologies, measurement solutions, and cross-channel media strategies.
- Exposure to programmatic advertising platforms and broader digital media ecosystems is a plus.
Ideal Candidate
- Adaptable and comfortable joining new teams and projects quickly.
- Strong problem-solving and critical-thinking skills.
- Proactive communicator who provides consistent project updates.
- Able to work independently and make informed decisions.
- Takes a "seek to understand" approach when evaluating challenges and opportunities.
- Comfortable working on accounts with complex operational needs and accelerated timelines.
Work Environment
- Resources may support multiple client teams based on business priorities.
- Day-to-day responsibilities will be coordinated with the account teams being supported.
- Success in this role requires flexibility, accountability, and a strong commitment to client outcomes.
Skills
- Paid Social Strategy
- Campaign Management
- Media Planning & Forecasting
- Audience Targeting
- Performance Optimization
- Budget & Pacing Management
- Data Analysis & Reporting
- Quality Assurance
- Stakeholder Management
- Team Collaboration
- Project Management
- Client Services
Medical, dental, and vision insurance are available to qualified candidates who meet eligibility requirements.
