Social Media and Content Manager
Remote
$95,000-$150,000
Previous experience with consumer products in the outdoor industry is highly preferred. Hunting, Fishing, Skiing, Ranching, Off-Grid, etc..
The Opportunity:
Join an innovative retail company serving customers who value practical products, outdoor experiences, and real-world performance. This opportunity offers the chance to shape an engaged social community by combining hands-on content creation, platform strategy, customer engagement, and performance analytics. You will help build a recognizable brand voice across social channels while creating timely, authentic content that connects with audiences interested in outdoor living, fishing, hunting, off-grid lifestyles, and ranch environments.
Responsibilities:
- Own the organic social strategy and content calendar across Instagram, Facebook, TikTok, YouTube, YouTube Shorts, LinkedIn, and emerging platforms.
- Develop platform-specific content strategies based on audience behavior, platform culture, trends, and performance insights.
- Concept, shoot, edit, write, and publish engaging, platform-native content using phones, lightweight production tools, customer footage, field content, and brand assets.
- Create compelling hooks, captions, thumbnails, titles, calls to action, recurring content series, and storytelling formats.
- Build genuine relationships with customers, creators, partners, advocates, and community members through comments, direct messages, reviews, and relevant conversations.
- Monitor performance and optimize content based on engagement quality, audience growth, watch time, completion rates, shares, saves, sentiment, website traffic, and conversions.
- Partner with Brand, Creative, Performance Marketing, Product, E-commerce, and Customer Experience teams to share insights and identify opportunities for content amplification.
- Monitor social listening trends, competitor activity, customer questions, and emerging conversations while escalating sensitive issues and reputational risks appropriately.
Must-Have Skills:
- Demonstrated experience managing social media and creating content for a consumer, lifestyle, outdoor, security, technology, construction, agricultural, retail, or similarly relevant brand.
- A portfolio showing personally created social content, including short-form video, rather than only agency management or content approvals.
- Strong knowledge of Instagram, Facebook, TikTok, YouTube, YouTube Shorts, LinkedIn, and the distinct content behaviors of each platform.
- Ability to shoot and edit high-quality short-form video quickly using a phone and modern editing tools.
- Excellent writing skills with the ability to adapt tone, structure, messaging, and calls to action by platform.
- Strong understanding of social analytics and experience using performance data to guide creative decisions.
- Excellent judgment when engaging publicly with customers, responding to criticism, and escalating sensitive issues.
- Strong organization, resourcefulness, curiosity, and the ability to balance planned content with fast-moving opportunities.
Nice-to-Have Skills:
- Professional or personal experience with Outdoors, Fishing, Hunting, off grid, or Ranch communities and content.
- Experience working with consumer products, outdoor equipment, technology, construction, agriculture, or security brands.
- Familiarity with social scheduling, listening, analytics, and reporting platforms.
- Experience identifying organic content suitable for paid amplification and developing creative variations.
- Background collaborating with creators, influencers, trade professionals, customers, and brand partners.
- Experience capturing content at jobsites, farms, businesses, trade shows, events, customer locations, or outdoor environments.
- Knowledge of customer advocacy, user-generated content, social commerce, and community-led marketing.
