Contract Graphic Designer: Product UI, Web and Social Content
About Pineapple Family
Pineapple Family is a family-building platform supporting people pursuing independent surrogacy and egg donation. We help intended parents, gestational carriers and egg donors meet and match directly, then manage their journeys with our milestone management system called the Journey Doula™.
We are looking for a versatile freelance graphic designer to support an immediate product visualization project, with the potential to become an ongoing creative resource.
Initial Project
Our immediate need is a series of polished UI stills to be used for an animated explainer video and atomized content. The explainer video storyboard contains approximately 10-15 product moments requiring UI design, although several scenes may reuse the same screens, components or visual system.
The designs will primarily depict Journey Doula™, our guided experience for managing milestones, tasks, documents and next steps throughout a surrogacy or egg donation journey.
Journey Doula is a working product, but parts of its current interface are text heavy and visually rudimentary. The designer will need to:
- Use the existing product as the foundation
- Simplify complex information for video
- Improve the visual hierarchy and overall polish
- Take thoughtful creative license where needed
- Keep every screen recognizable and faithful to the actual product
- Prepare organized, layered Figma files for animation
We are looking for someone who can elevate the product without inventing features or creating an experience that feels disconnected from what users actually see.
Potential Ongoing Work
If the initial project is successful, additional work may include:
- Designing reusable landing page templates
- Improving existing website and campaign pages
- Creating social media graphics, carousels, quote cards and video covers
- Developing reusable templates for Instagram, LinkedIn, TikTok and other channels
- Turning podcasts, webinars, articles and campaign content into visual social assets
- Creating motion-ready graphic elements that can be adapted into short-form video
- Expanding and maintaining a consistent visual asset library across channels
Deliverables for the Initial Project
- Approximately 10-15 storyboard-based UI scenes, with reusable components where appropriate
- Layered and clearly organized Figma source files
- Exported high-resolution stills
- Designs prepared for handoff to an animation studio
- Up to two consolidated rounds of revisions
What We’re Looking For
- A strong portfolio of UI, product, digital or brand design work
- Fluency in Figma
- Experience designing clear, polished interfaces from rough or early-stage products
- Strong visual hierarchy and information-design skills
- Experience creating social media content and reusable templates
- An understanding of how layered design files should be prepared for animation
- Comfort working within an established brand system
- The ability to work independently, communicate clearly and meet agreed deadlines
- Sensitivity when designing for family-building, fertility or healthcare-adjacent subject matter
Experience with motion design is helpful but not required. This role is focused primarily on creating the design assets that others will animate.
Project Structure
This is a remote, project-based freelance engagement. We may begin with a smaller paid batch of key screens before commissioning the remaining storyboard assets. There is potential for ongoing contract work across product, web and social content.
To apply, please include:
- A link to your portfolio
- Examples of relevant UI and social media design work
- Your availability
- Your proposed fee or rate
- A brief explanation of how you would approach translating a working but text-heavy product into polished, motion-ready UI stills
- USA-based candidates strongly preferred
