10-month contract for a Social Media Analyst/Data Scientist in Mountain View, CA (hybrid)
***We can only consider US Citizens and US Permanent Residents local to Mountain View, CA***
Overview: Our client is seeking a Social Media Analyst / Data Scientist to support its Consumer Group Communications team and the brand’s social media platforms.
This role is designed for an analytical, engineer-minded individual who can turn raw social and consumer data into clear, decision-ready insights. The Social Media Analyst / Data Scientist will be responsible for developing Voice of Consumer (VOC) reporting while also serving as a thought partner who proactively identifies insights and storylines beyond standard reporting needs.
The ideal candidate will have a strong technical foundation in SQL, data pipelines, and statistical/analytical methods, combined with deep experience in social and consumer listening tools and the ability to translate complex data into compelling narratives that influence brand, content, and business decisions.
Responsibilities
Voice of Consumer & Consumer Insights
- Build and maintain recurring Voice of Consumer (VOC) reporting.
- Synthesize feedback and sentiment across:
- Social platforms
- Reviews
- Surveys
- Other consumer touchpoints
- Translate qualitative and quantitative consumer feedback into clear, actionable insights.
- Proactively identify emerging insights and storylines that may not have been specifically requested by the business.
- Serve as a thought partner to Social, Brand, and Communications teams rather than solely as a report generator.
Data Analysis & Engineering
- Write and optimize SQL and equivalent queries to extract, join, and structure data.
- Work with data from:
- Social listening platforms
- Data warehouses
- Internal data sources
- External data sources
- Work directly with raw and semi-structured data.
- Apply statistical and analytical methods to identify:
- Patterns
- Anomalies
- Emerging trends
- Distinguish meaningful signals from noise within large social and consumer datasets.
- Continuously improve data collection, tagging, and reporting processes to increase accuracy, speed, and scalability.
Dashboards & Reporting
- Design and maintain dashboards and self-service reporting tools.
- Provide stakeholders with ongoing visibility into social and consumer sentiment trends.
- Support measurement and reporting for both campaigns and always-on social content.
- Connect social performance metrics to broader brand and business goals.
- Develop clear data visualizations that make complex findings accessible to stakeholders.
Data Storytelling & Strategic Insights
- Translate complex, multi-source data into clear narratives and visual storytelling.
- Develop insights that support decision-making across:
- Content
- Brand
- Communications
- Leadership
- Present findings in a way that resonates with both technical and non-technical audiences.
- Move beyond charts and raw metrics to explain the business implications behind the data.
Social Listening & Performance Analysis
- Partner with Social Media Managers and agency partners to translate real-time social listening and performance data into content and engagement recommendations.
- Monitor:
- Brand sentiment
- Share of voice
- Emerging cultural signals
- Consumer trends
- Flag potential risks and opportunities to leadership as appropriate.
- Analyze performance and consumer behavior across platforms including:
- Reddit
- TikTok
- Instagram
- X
- Meta
- YouTube
- Threads
Reputation & Crisis Monitoring
- Partner with senior leadership as needed to identify and monitor crises and high-profile issues.
- Surface relevant data and insights to support timely decision-making.
- Help protect and strengthen company and brand reputation through effective social monitoring and analysis.
Required Qualifications
- Proven experience in:
- Social Media Analytics
- Consumer Insights
- Marketing Analytics
- Data Science/Analytics
- Related analytical roles
- Strong SQL skills or experience with equivalent query languages.
- Expertise with Sprinklr for social listening and analytics.
- Ability to independently build and troubleshoot queries against large, complex datasets.
- Analytical, engineer-minded approach to problem-solving.
- Comfortable working directly with raw and semi-structured data.
- Demonstrated experience building Voice of Consumer (VOC) reports and programs.
- Experience sourcing, synthesizing, and reporting on both qualitative and quantitative consumer feedback.
- Exceptional data storytelling skills with the ability to translate complex information into clear, compelling narratives.
- Proficiency with data visualization tools such as:
- Tableau
- Power BI
- Looker
- Equivalent visualization platforms
- Experience with social listening and analytics platforms.
- Working knowledge of:
- Statistical analysis methods
- Sentiment analysis
- Text analytics
- Strong understanding of major social platforms and the performance metrics relevant to each.
- Excellent written and verbal communication skills.
- Experience presenting insights directly to Marketing, Brand, or leadership stakeholders.
