Growth Marketing Strategist
30-Day Pilot | Remote | Independent Contractor
About ilummii
ilummii is the AI Career Copilot for Job Seekers. The platform brings resume development, job matching, application support, interview preparation, and career planning into one guided experience.
Our goal is to reduce the confusion and fragmentation people experience during a job search while helping candidates present themselves authentically and confidently.
The Opportunity
ilummii is looking for a hands-on growth marketing strategist to lead an initial 30-day campaign.
The primary objective is to increase qualified platform sign-ups while identifying the messaging and acquisition channels with the greatest potential for continued growth. This is not strictly a social media or content creation role. We are looking for someone who can understand the product, sharpen the messaging, identify the right audiences, execute targeted campaigns, evaluate performance, and recommend where the company should focus next. The ideal candidate can balance strategy with execution and is comfortable working with an early-stage company.
The founder will provide product expertise, brand assets, access to existing accounts, and timely feedback. The contractor will own campaign planning and execution. Original professional video production is not included in the initial pilot unless separately agreed upon.
Key Responsibilities
• Review the current platform, website, brand, messaging, and social presence
• Evaluate the target audience and identify the strongest customer segments
• Develop a focused 30-day marketing and growth plan
• Recommend the most effective channels for reaching job seekers
• Create two to three campaign themes based on customer needs and product value
• Develop and publish approximately three to four posts per week across selected channels, primarily LinkedIn and TikTok
• Test different messages, content formats, hooks, and calls to action
• Support a small paid advertising test when appropriate
• Identify opportunities to improve website conversion, platform sign-ups, and user engagement
• Track campaign performance, website traffic, sign-ups, engagement, and other relevant measures
• Provide a concise weekly update covering results, insights, and recommended adjustments
• Deliver a final Growth Insights Report with recommendations for the following 60 to 90 days
Expected Deliverables
• An initial marketing assessment with a defined target audience and channel strategy
• A 30-day campaign and content plan
• Two to three tested campaign themes with supporting content and creative assets
• Weekly performance reporting
• A final report outlining results, lessons, and recommended priorities for the next 60 to 90 days
What We’re Looking For
• Experience in digital marketing, growth marketing, product marketing, or social media strategy
• Strong understanding of customer acquisition, messaging, campaign development, and actionable planning
• Strong writing and communication skills
• Experience using performance data to improve marketing decisions
• Ability to work independently and take ownership of agreed-upon deliverables
• Experience with startups, consumer technology, career services, or SaaS products is preferred
• Familiarity with marketing AI-enabled products is helpful
• Examples of previous campaigns and measurable results
Project Structure
• 30-day independent contractor pilot
• Approximately 40 to 50 total hours with a flexible, deliverable-focused schedule
• Project budget of $2,500 to $3,500, based on experience and proposed approach
• Any approved advertising spend will be funded separately
• Potential to extend the engagement based on results, business needs, and mutual fit
How to Apply
Please provide:
• A current resume
• A brief introduction and summary of relevant experience
• Examples of marketing campaigns or growth initiatives you have supported, including measurable results
• Your availability during the 30-day pilot
• Your proposed project fee
• A short explanation of how you would approach the first 30 days
Applicants should also create a free account on the ilummii platform, explore the experience, and share three initial observations about the positioning, user experience, target audience, or potential growth opportunities. This exercise should take no more than 10 to 15 minutes. A complete marketing plan is not expected during the application process. The initial observations are intended to demonstrate familiarity with the product, quality of thinking, and overall fit.
About the Founder
ilummii was founded by a product and operations leader with more than 20 years of leadership, mentoring, and coaching experience across Walmart, Amazon, Danaher, and startup environments. The company helps job seekers navigate a more organized and authentic path from resume to offer.
