Description:
eos is seeking an experienced, highly motivated Product Marketing & Innovation Manager to join our team. This role will be an integral member of the Product Marketing & Innovation team, helping to shape product strategy, identify emerging consumer and category opportunities, and drive innovation programs from insight through execution.
The ideal candidate is a strategic and creative thinker who is equally comfortable analyzing consumer and competitive trends, evaluating product concepts, and managing cross-functional workstreams. This individual will work closely with Product Marketing, R&D, Brand Marketing, Consumer Insights and other cross-functional partners to translate insights into actionable recommendations and keep key innovation initiatives moving forward.
This is an opportunity to make a meaningful impact within a collaborative, entrepreneurial and fast-paced environment.
Responsibilities:
- Trend & Opportunity Identification – Lead ongoing identification and synthesis of macro, consumer, cultural and category trends through social listening, research and other relevant sources. Translate findings into implications and opportunities for eos.
- Competitive Intelligence & Analysis – Own competitive tracking across existing and prospective product categories, identifying notable launches, claims, formats, formulas and whitespace opportunities. Evaluate key competitive products and provide clear recommendations and implications for the business.
- Consumer Research & Insights – Partner with the Consumer Insights team to develop and execute consumer research, including surveys, concept evaluations and product feedback initiatives. Analyze results and synthesize key insights and recommendations.
- Product Evaluation & Feedback – Lead the collection, synthesis and communication of cross-functional product feedback to help facilitate product optimization, redirects and approvals throughout the development process.
- Innovation & Product Storytelling – Develop clear, compelling presentations that bring together consumer insights, product strategy, competitive context, visuals and recommendations for internal stakeholders and leadership.
- Cross-Functional Innovation Leadership – Lead and facilitate recurring product evaluation sessions, R&D meetings and other cross-functional innovation forums, ensuring clear objectives, decisions, owners and next steps.
- Consumer Sentiment Analysis – Analyze ratings, reviews, social conversation and other consumer feedback to identify recurring themes, unmet needs and opportunities to improve the consumer experience or inform future innovation.
- Program Management & Communication – Maintain visibility to innovation program status, key milestones, decisions, risks and dependencies. Proactively communicate progress and next steps to cross-functional partners and escalate issues as needed.
- Strategic & Ad Hoc Projects – Lead or support priority Product Marketing and Innovation initiatives as business needs evolve.
Requirements:
- 5+ years of experience in product marketing, innovation, brand management, consumer insights, product development or a related field; beauty, personal care or consumer products experience preferred.
- Demonstrated ability to translate consumer, competitive and cultural insights into actionable product and business recommendations.
- Strong analytical skills with the ability to synthesize multiple sources of information into a clear point of view.
- Experience managing cross-functional projects and driving workstreams forward in a fast-paced environment.
- Strong presentation and storytelling skills, with the ability to communicate effectively with both working teams and senior stakeholders.
- Highly organized and detail-oriented, with strong project management capabilities and the ability to manage multiple priorities simultaneously.
- Collaborative, proactive and comfortable operating with a high degree of ownership and autonomy.
- Passion for consumer products, innovation and identifying what’s next.
Company Summary:
eos Products is an iconic beauty brand that has sold nearly a billion lip balms worldwide. Our company was founded on an innovative and entrepreneurial spirit that revolutionized how people experience daily beauty routines. As a brand of choice among gen z and millennial consumers, eos aims to drive everyday experiences forward, creating the joy that beautifully designed, expertly crafted products can bring to people’s lives. From our iconic lip balm to our cult-favorite shave cream, eos products create delight where there was once utility, happiness where there was only function.
Equal Opportunity Employer:
eos Products offers equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, medical condition, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
FLSA Status:
FLSA non-exempt.
