Department: Sales Planning & Marketing Strategy

Location: HCM Remote

Compensation: $70,000 - $80,000 / year

Description

The Manager, Marketing Strategy, produces high-quality marketing proposals, presentations, client-facing RFP responses, and other sales and marketing materials to aid in the growth of Her Campus Media’s brand and partnerships. This role is very detail-oriented and heavily focused on marketing deck and proposal creation.

Key Responsibilities

Proposal Development & Storytelling Ideation

Oversee the development of custom marketing proposals from initial ideation through final delivery.
Translate client needs and RFP requirements into clear strategic frameworks, campaign strategies, and creative thought starters.
Guide internal brainstorms and ensure final proposals balance creativity with strategic and operational feasibility.
Serve as an internal expert on brand messaging and storytelling across RFPs and sales materials, ensuring services and products are communicated with clear delivery and can be translated and adapted for execution across various industries, including clients within the beauty, fashion, CPG, tech, finance, and food/beverage sectors.
Translates complex market research and data into high-impact, story-driven client decks that clearly articulate the strategic 'why' behind choosing Her Campus Media, turning raw insights into compelling pitches that drive adoption.
Translate overarching strategy into granular, tailored tactical plans within client proposals—mapping Her Campus Media’s specialized capabilities directly to client objectives to demonstrate clear ROI.

Support Sales Marketing Materials & Go-to-Market Strategy

Design and customize proposal templates, presentation decks, client-introduction materials, and branded collateral to ensure consistency and efficiency with the Her Campus Media brand.
Collaborate on the sales enablement roadmap, including pitch training, playbooks, and toolkits to enable the sales & brand partnerships team with best-in-class abilities to market our services and products.

Cross-Functional Collaboration

Partner closely with internal stakeholders, including Sales, Sales Planning, Design, Branded Content, Community, Editorial, Events, and Activation, to ensure alignment throughout the proposal process.
Assist Sales Planning with pre-sale budgeting for costs associated with custom programs being pitched.
Facilitate a smooth handoff between the Strategy and Activation teams to ensure the integrity of ideas is maintained through execution.

Insights & Team Development

Stay informed on industry, audience, and cultural trends that impact marketing strategy and Gen Z and Gen Alpha engagement.
Translate market and audience insights into actionable guidance for sales narratives and proposal development.

Skills, Knowledge and Expertise

Bachelor’s degree (B.A. or B.S.) in Marketing, Media, Communications, Journalism, Graphic Design, or a related field preferred.
Minimum 4+ years of professional marketing experience, preferably within integrated marketing across multiple verticals, including but not limited to digital, influencer marketing, experiential, and integrated marketing.
Experience in building decks (proficiency in Google Slides, PowerPoint or similar proposal-building software)
Strong writing, editing, and storytelling skills; able to simplify complex concepts for client-focused messaging.
Exceptional organizational ability and proven experience managing multiple deadlines simultaneously.
Meticulous attention to detail with a track record of delivering flawless, highly polished client proposals and presentations.

Benefits

Eligibility for commission and/or bonus potential
Choice among six health insurance plans
Dental and vision insurance
401k retirement savings plan with company matching
Flexible PTO and flexibility to work remotely
Extremely generous company holiday policy, with 22+ paid holidays annually including 2 floating holidays
Highly parent-friendly culture, including 15 full weeks of parental leave plus additional 4 weeks of part-time parental leave, all fully paid
Summer Fridays
FSA and HSA offered
Life insurance
Optional short-term and long-term disability insurance
Free One Medical membership offering same-day primary care over video or in person
Free Health Advocate services to help navigate the healthcare system

Her Campus Media

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