ABOUT BO JORDIN
BO JORDIN is building Procedure Skincare, clinical-grade skincare designed to complement in-office treatments, and support skin quality in the window between and after appointments. We launched socially in August 2026 and go live across Shopify, TikTok Shop, and Amazon in October. We're a small, fast-moving founder team, and right now our top priority is simple: get in front of a lot more people.
THE ROLE
We already have social content going out consistently, this role is incremental to that, not a replacement or a rebuild. You'll work closely with our existing social strategy and content team, plugging into what's already working and adding the volume, formats, and speed we don't currently have bandwidth for: multiple posts a day, Stories, UGC management, and fast-turn trend content.
This is not a brand-strategy role and it's not primarily a founder-content role (though founder content is part of the mix). It's a reach role: filling the top of our funnel by posting constantly, managing the UGC and creator pipeline coming in from seeding, and packaging product education in formats built for discovery, not polish.
This is a paid, part-time role at $20/hour, roughly 2 hours/day across a 5-day work week. Hours may ebb and flow week to week depending on what's happening (a launch push, an event, a seeding wave), but a minimum of 8 hours/week is required. This role is open to someone whose life already looks like content, or already involves making it. You go places, you notice things, you have a good eye. A skincare product would slot naturally into where you're already going.It's open to students, recent grads, creators, or anyone else who's genuinely fast and fluent on these platforms. We care about proven speed and TikTok/Instagram instinct. Good taste, and knowing how to make something look good on a phone.
WHAT YOU'LL DO
- Work alongside our existing social content team, adding volume and formats (Stories, fast-turn TikTok, UGC) that extend rather than duplicate what's already going out.
- Post multiple times a day across TikTok and Instagram: Stories, Reels, and native TikTok content built for reach, not just brand posts.
- Make TikTok the priority channel: trend-jack quickly, use native formats and sounds, and post at the volume and speed the platform rewards.
- Organize incoming content into a running bank by theme (education, BTS, product, reactions) and get it out fast while it's still relevant.
- Turn product and category education (what “Procedure Skincare” is, how to use the product around a treatment) into quick, native-feeling content, working from the founders as the subject-matter source, not inventing claims yourself.
- Shoot and edit lo-fi, in-the-moment content: BTS, day-in-the-life, reactions, unboxings, event and seeding coverage.
- Run ongoing trend and competitor research to keep our content current and ahead of platform shifts.
- Track reach, saves, shares, and follower growth, and adjust posting in real time rather than waiting for a monthly review.
- Assist with seeding/gifting logistics as needed: packing, shipping coordination, tracking who's received product.
- Follow brand voice guardrails already in place
WHAT THIS ROLE IS NOT
- Not a brand strategy or campaign-concept role.
- Not a claims-writing role. Anything touching product efficacy, ingredients, or before/after framing gets built with founders and reviewed before it posts.
- Not a replacement for our existing content team. This role is additive volume and reach, focused on different formats and a faster pace.
WHO YOU ARE
- NYC-based is highly preferred. You'll ideally be able to join in person for shoots, events, and seeding drop-offs, though we're open to the right person being more remote if everything else is a strong fit.
- You genuinely understand TikTok. Not just how to post, but why things spread there: sounds, pacing, trends, native editing habits.
- You're fast. You can conceive, shoot, edit, and post same-day, repeatedly, without it feeling like a production.
- You've grown an account before (yours or someone else's) and can show real numbers, not just a nice-looking reel.
- Comfortable being on camera, and comfortable directing others (founders, creators) on camera too.
- Strong copywriting instinct. Can write a caption in brand voice without much direction.
- You're comfortable being a fast learner in a category you may not have personal experience in. We'll get you up to speed, you don't need to arrive an expert.
- Organized and detail-oriented enough to manage an inbound creator/UGC pipeline without things falling through the cracks.
- Collaborative. Comfortable plugging into an existing social strategy and team rather than starting from a blank slate.
- A “no-job-is-too-small” attitude. This is a small team and the role includes some hands-on logistics, not just content.
STRUCTURE
- Part-time, $20/hour. Roughly 2 hours/day, 5 days/week, with hours flexing higher or lower week to week around launches, events, and seeding waves. Minimum of 8 hours/week required.
- Primarily remote/flexible, with in-person time in NYC for shoots, seeding, and events strongly preferred.
- Initial 90-day term, with the intent to extend.
- Reports directly to both Amanda (Co-Founder & CEO) and Christina (Co-Founder & COO), and works closely with our existing social content team.
TO APPLY
Send us your TikTok and Instagram (personal and a brand you've run), a couple lines on the fastest turnaround content you're proud of, and your location. We're moving quickly on this. We want someone ready in the next few weeks.
